Sahar Karimi
University of Liverpool
H-index: 9
Europe-United Kingdom
Top articles of Sahar Karimi
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
ANALYSING THE INFLUENCE OF EMOJIS ON CONSUMERS’RELATIONSHIP PERCEPTION AND PURCHASE INTENTION | Global Marketing Conference | Tiantian Wang K Nadia Papamichail Sahar Karimi | 2023/7 |
Endorsement effectiveness of different social media influencers: The moderating effect of brand competence and warmth | Journal of Business Research | Shengnan Ren Sahar Karimi Alberto Bravo Velázquez Jianfeng Cai | 2023/2/1 |
Elite luxury experiences: customer and managerial perspectives | Journal of Marketing Management | Mona Mrad Sahar Karimi Zsofia Toth George Christodoulides | 2022/9/2 |
Cross-visiting behaviour of online consumers across retailers’ and comparison sites, a macro-study | Information Systems Frontiers | Sahar Karimi | 2021/6 |
The differential impact of “mood” on consumers’ decisions, a case of mobile payment adoption | Computers in Human Behavior | Sahar Karimi Yu-Lun Liu | 2020/1/1 |
‘Support your country and buy Chinese brands’–would Chinese consumers buy it? | Journal of Marketing Communications | Yu-Lun Liu Sahar Karimi Tsunwai Wesley Yuen | 2020/2/17 |
Sense and Sensibility: What are Customers Looking for in Online Product Reviews? An Abstract | Fang Wang Sahar Karimi | 2020 | |
Special Session:“The World Needs Storytellers”: New Research Avenues for Storytelling in Marketing: An Abstract | Edward L Nowlin Claas Christian Germelmann Sahar Karimi Nawar N Chaker David M Houghton | 2020 |
Co-Authors
