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Tsunwai Wesley Yuen

Tsunwai Wesley Yuen

Manchester University

H-index: 4

North America-United States

About Tsunwai Wesley Yuen

Tsunwai Wesley Yuen, With an exceptional h-index of 4 and a recent h-index of 4 (since 2020), a distinguished researcher at Manchester University, specializes in the field of Branding, Consumer Psychology.

His recent articles reflect a diverse array of research interests and contributions to the field:

Can dissimilarity in product category be an opportunity for cross-gender brand extension?

Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications

Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention

‘Support your country and buy Chinese brands’–would Chinese consumers buy it?

Consumers' Responses to Brand Extensions: An Emotional Perspective

Tsunwai Wesley Yuen Information

University

Position

The

Citations(all)

164

Citations(since 2020)

164

Cited By

41

hIndex(all)

4

hIndex(since 2020)

4

i10Index(all)

2

i10Index(since 2020)

2

Email

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University Profile Page

Manchester University

Google Scholar

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Tsunwai Wesley Yuen Skills & Research Interests

Branding

Consumer Psychology

Top articles of Tsunwai Wesley Yuen

Title

Journal

Author(s)

Publication Date

Can dissimilarity in product category be an opportunity for cross-gender brand extension?

Journal of Business Research

Tsunwai Wesley Yuen

Marzena Nieroda

Hongwei He

Yunseul Park

2021/10/1

Factors influencing foreign consumers to adopt mobile payment extensions offered by multinational mobile messaging applications

International Journal of Multinational Corporation Strategy

Tsunwai Wesley Yuen

2020

Why Do Shoppers Choose your Pack? The Impact of Product Package Design on Consumers’ Brand Stereotypes and Purchase Intention

Tsunwai Wesley Yuen

Elle Perschke

Hongwei He

Gary Davies

2020/5/26

‘Support your country and buy Chinese brands’–would Chinese consumers buy it?

Journal of Marketing Communications

Yu-Lun Liu

Sahar Karimi

Tsunwai Wesley Yuen

2020/2/17

Consumers' Responses to Brand Extensions: An Emotional Perspective

Tsun Wai Yuen

2020

See List of Professors in Tsunwai Wesley Yuen University(Manchester University)