mona mrad
Lebanese American University
H-index: 11
Asia-Lebanon
Top articles of mona mrad
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Consumer hate and boycott communications of socially irresponsible fashion brands: Applying complexity theory in psychology and marketing research | Psychology & Marketing | Arch G Woodside Houcine Akrout Mona Mrad | 2023/10 |
Measuring brand hate in a cross-cultural context: Emic and Etic scale development and validation | Journal of Business Research | Houcine Akrout Mona Mrad | 2023/1/1 |
WhatsApp communication service: a controversial tool for luxury brands | Qualitative Market Research: An International Journal | Mona Mrad Maya Farah Nour Mehdi | 2022/5/31 |
Fashion & luxury marketing | Michael R Solomon Mona Mrad | 2022/4/14 | |
Elite luxury experiences: customer and managerial perspectives | Journal of Marketing Management | Mona Mrad Sahar Karimi Zsofia Toth George Christodoulides | 2022/9/2 |
Computer-generated influencers: the rise of digital personalities | Marketing Intelligence & Planning | Mona Mrad Zahy Ramadan Lina Issam Nasr | 2022/7/4 |
B2B eWOM on Alibaba: Signaling through online reviews in platform-based social exchange | Industrial Marketing Management | Zsófia Tóth Mona Mrad Omar S Itani Jun Luo Martin J Liu | 2022/7/1 |
Handle with care: adoption of drone delivery services | Maya F Farah Mona Mrad Zahy Ramadan Houssam Hamdane | 2020 | |
Brand addiction in the contexts of luxury and fast-fashion brands | Journal of Retailing and Consumer Services | Mona Mrad Joelle Majdalani Charles Chi Cui Zeinab El Khansa | 2020/7/1 |
Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption | Journal of Business Research | Mona Mrad Charles Chi Cui | 2020/5/1 |
The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: the case of mass-fashion and luxury wearables: an abstract | Marzena Nieroda Mona Mrad Michael Solomon Charles Cui | 2020 |
Co-Authors
