Dr. Charles Chi Cui

Dr. Charles Chi Cui

University of Westminster

H-index: 18

Europe-United Kingdom

About Dr. Charles Chi Cui

Dr. Charles Chi Cui, With an exceptional h-index of 18 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Westminster, specializes in the field of international marketing, branding, consumer science, methodology.

His recent articles reflect a diverse array of research interests and contributions to the field:

A multicontextual lens on racism and discrimination in the multicultural marketplace

Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action

Ethnic marketing: the good, the bad and the unknown

How Consumers' Need for Variety and Social Consumption Influences Festival Patronage and Spending

Brand-Triggered Inclusion: A Theoretical Framework: An Abstract

Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being

Brand addiction in the contexts of luxury and fast-fashion brands

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption

Dr. Charles Chi Cui Information

University

Position

Professor of Marketing UK

Citations(all)

2351

Citations(since 2020)

1177

Cited By

1514

hIndex(all)

18

hIndex(since 2020)

15

i10Index(all)

21

i10Index(since 2020)

17

Email

University Profile Page

University of Westminster

Google Scholar

View Google Scholar Profile

Dr. Charles Chi Cui Skills & Research Interests

international marketing

branding

consumer science

methodology

Top articles of Dr. Charles Chi Cui

Title

Journal

Author(s)

Publication Date

A multicontextual lens on racism and discrimination in the multicultural marketplace

Journal of the Association for Consumer Research

Cristina Galalae

Eva Kipnis

Charles C Cui

Emma Johnson

Tana Licsandru

...

2023/1/1

Overcoming barriers to Diversity and Inclusion Engaged Marketing: an integrated analysis and recommendations for action

Eva Kipnis

Catherine Demangeot

Chris Pullig

Samantha Cross

Charles Cui

...

2022/11/1

Ethnic marketing: the good, the bad and the unknown

Tana Cristina Licsandru

Charles Chi Cui

2022/10/11

How Consumers' Need for Variety and Social Consumption Influences Festival Patronage and Spending

Event Management

Nadine Waehning

Charles Chi Cui

Ignazio Cabras

Xuemei Bian

2022/9/19

Brand-Triggered Inclusion: A Theoretical Framework: An Abstract

Tana Cristina Licsandru

Charles Chi Cui

2022/5/25

Institutionalizing diversity-and-inclusion-engaged marketing for multicultural marketplace well-being

Journal of Public Policy & Marketing

Eva Kipnis

Catherine Demangeot

Chris Pullig

Samantha NN Cross

Charles Chi Cui

...

2021/4

Brand addiction in the contexts of luxury and fast-fashion brands

Journal of Retailing and Consumer Services

Mona Mrad

Joelle Majdalani

Charles Chi Cui

Zeinab El Khansa

2020/7/1

Comorbidity of compulsive buying and brand addiction: An examination of two types of addictive consumption

Journal of Business Research

Mona Mrad

Charles Chi Cui

2020/5/1

Inclusive Branding–An Examination of Antecedents Using fsQCA

2020 AMA Summer Academic Conference

Tana Cristina Licsandru

Charles Chi Cui

2020

The effect of the user experience cycle on the adoption of smart technologies for innovative consumers: the case of mass-fashion and luxury wearables: an abstract

Marzena Nieroda

Mona Mrad

Michael Solomon

Charles Cui

2020

Towards a Model of Inclusive Ethnic Advertising: An Abstract

Tana Cristina Licsandru

Charles Chi Cui

2020

See List of Professors in Dr. Charles Chi Cui University(University of Westminster)