Maya Farah

Maya Farah

Lebanese American University

H-index: 21

Asia-Lebanon

About Maya Farah

Maya Farah, With an exceptional h-index of 21 and a recent h-index of 20 (since 2020), a distinguished researcher at Lebanese American University, specializes in the field of Marketing, consumer behavior, Islamic marketing, brand relationship, connected consumer.

His recent articles reflect a diverse array of research interests and contributions to the field:

Blockchain-enabled banking services and customers’ perceived financial well-being: A structural nexus

The Examination of Social and Service Relational Aspects on Customers’ Retention

Check for updates The Examination of Social and Service Relational Aspects on Customers' Retention

Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?

Typology of e-commerce shoppers: the case of COVID-19

The examination of tech disruptions’ patterns on the consumer journey

What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context

Satisfying the online food crave: The case of online food aggregators

Maya Farah Information

University

Position

Associate Professor and Chaiperson of the Marketing Department at the

Citations(all)

2076

Citations(since 2020)

1776

Cited By

780

hIndex(all)

21

hIndex(since 2020)

20

i10Index(all)

33

i10Index(since 2020)

32

Email

University Profile Page

Lebanese American University

Google Scholar

View Google Scholar Profile

Maya Farah Skills & Research Interests

Marketing

consumer behavior

Islamic marketing

brand relationship

connected consumer

Top articles of Maya Farah

Title

Journal

Author(s)

Publication Date

Blockchain-enabled banking services and customers’ perceived financial well-being: A structural nexus

Maya F Farah

Muhammad Naveed

Shoaib Ali

2023/5/20

The Examination of Social and Service Relational Aspects on Customers’ Retention

Zahy Ramadan

Maya F Farah

Salwa Bekdache

2023/5/20

Check for updates The Examination of Social and Service Relational Aspects on Customers' Retention

Advances in National Brand and Private Label Marketing: 10th International Conference, 2023

Zahy Ramadan

Maya F Farah

Salwa Bekdache

2023/5/19

Boosting customized and personalized interactive livestreaming experiences. Is Amazon Explore competing or complementing the hospitality industry?

Qualitative Market Research: An International Journal

Zahy Ramadan

Maya Farah

Norma Al Rahbany

2023/11/1

Typology of e-commerce shoppers: the case of COVID-19

Qualitative Market Research: An International Journal

Zahy Ramadan

Maya Farah

Ibrahim Abosag

Alaa Sleiman

2023/8/1

The examination of tech disruptions’ patterns on the consumer journey

Maya F Farah

Zahy Ramadan

Manal Yunis

2022/5/28

What to believe, whom to blame, and when to share: exploring the fake news experience in the marketing context

Journal of Consumer Marketing

Ali Mahdi

Maya F Farah

Zahy Ramadan

2022/5/4

Satisfying the online food crave: The case of online food aggregators

International Journal of Consumer Studies

Maya F Farah

Zahy Ramadan

Jana Kanso

2022/7

WhatsApp communication service: a controversial tool for luxury brands

Qualitative Market Research: An International Journal

Mona Mrad

Maya Farah

Nour Mehdi

2022/5/31

Fooled in the relationship

Zahy Ramadan

Maya F Farah

Rana Bou Saada

2021

From Amazon. com to Amazon. love: How Alexa is redefining companionship and interdependence for people with special needs

Psychology & Marketing

Zahy Ramadan

Maya F Farah

Lea El Essrawi

2021/4

Consumer ethnocentrism and consumer animosity: A literature review

Maya F Farah

Nour I Mehdi

2021/1

The technology acceptance model revisited: empirical evidence from the tourism industry in Pakistan

Journal of Tourism Futures

Muhammad Junaid Shahid Hasni

Maya F Farah

Ifraaz Adeel

2021/12/31

Fooled in the relationship: How Amazon Prime members' sense of self‐control counter‐intuitively reinforces impulsive buying behavior

Journal of Consumer Behaviour

Zahy Ramadan

Maya F Farah

Rana Bou Saada

2021/11

The transformative role of firm information transparency in triggering retail investor's perceived financial well-being

International Journal of Bank Marketing

Muhammad Naveed

Maya F Farah

Muhammad Junaid Shahid Hasni

2021/10/28

Consumer perception of Halal products: An empirical assessment among Sunni versus Shiite Muslim consumers

Journal of Islamic Marketing

Maya F Farah

2020/2/25

Consumer perception of Halal products

Maya F Farah

2020

Influencing the influencers: the case of retailers' social shopping platforms

International Journal of Web Based Communities

Zahy B Ramadan

Maya F Farah

2020

Handle with care: adoption of drone delivery services

Maya F Farah

Mona Mrad

Zahy Ramadan

Houssam Hamdane

2020

Fast‐food addiction and anti‐consumption behaviour: The moderating role of consumer social responsibility

International Journal of Consumer Studies

Maya F Farah

Muhammad Faisal Shahzad

2020/7

See List of Professors in Maya Farah University(Lebanese American University)

Co-Authors

H-index: 18
Ibrahim Abosag

Ibrahim Abosag

SOAS, University of London

H-index: 18
Zahy Ramadan

Zahy Ramadan

Lebanese American University

H-index: 11
mona mrad

mona mrad

Lebanese American University

H-index: 7
Muhammad Junaid Shahid Hasni (Ph.D.)

Muhammad Junaid Shahid Hasni (Ph.D.)

Università degli Studi di Trento

H-index: 2
Rayan S. Fawaz

Rayan S. Fawaz

King's College

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