Fang Wang

Fang Wang

Wilfrid Laurier University

H-index: 20

North America-Canada

About Fang Wang

Fang Wang, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at Wilfrid Laurier University, specializes in the field of Marketing, Business Strategy, Electronic Business, Social Media, Social Marketplaces.

His recent articles reflect a diverse array of research interests and contributions to the field:

Virtually human: anthropomorphism in virtual influencer marketing

Generativity of enterprise IT infrastructure for digital innovation

Introduction to the Minitrack on Social Media Influencers and Influencing

Do You See Harm in Your Social Media Influencer Engagement? The Mechanism of Perceived Threat

Engaging with virtual influencers: A netnography study

Artificial Intelligence in Education: A Systematic Literature Review

How Story Plot Affect the Effect of Short Video Marketing

Augmented reality experience: An examination of viewer responses to sports videos

Fang Wang Information

University

Position

Professor Lazaridis School of Business & Economics

Citations(all)

2282

Citations(since 2020)

1244

Cited By

1354

hIndex(all)

20

hIndex(since 2020)

17

i10Index(all)

28

i10Index(since 2020)

23

Email

University Profile Page

Wilfrid Laurier University

Google Scholar

View Google Scholar Profile

Fang Wang Skills & Research Interests

Marketing

Business Strategy

Electronic Business

Social Media

Social Marketplaces

Top articles of Fang Wang

Title

Journal

Author(s)

Publication Date

Virtually human: anthropomorphism in virtual influencer marketing

Journal of Retailing and Consumer Services

Ehsan Dabiran

Samira Farivar

Fang Wang

Gerald Grant

2024/7/1

Generativity of enterprise IT infrastructure for digital innovation

Internet Research

Shan Wang

Ji-Ye Mao

Fang Wang

2024/1/31

Introduction to the Minitrack on Social Media Influencers and Influencing

Samira Farivar

Fang Wang

Wangshuai Wang

2024/1/3

Do You See Harm in Your Social Media Influencer Engagement? The Mechanism of Perceived Threat

Samira Farivar

Fang Wang

Ofir Turel

2024/1/3

Engaging with virtual influencers: A netnography study

Ehsan Dabiran

Samira Farivar

Fang Wang

Gerald Grant

2023

Artificial Intelligence in Education: A Systematic Literature Review

Maran Chanthiran

Abu Bakar Ibrahim

Mohd Hishamuddin Abdul Rahman

Punithavili Mariappan

2022/11/22

How Story Plot Affect the Effect of Short Video Marketing

Yanli Pei

Jianna Li

Shan Wang

Fang Wang

2023/5/7

Augmented reality experience: An examination of viewer responses to sports videos

Journal of Consumer Behaviour

Zhao Du

Tianjiao Wang

Fang Wang

Shan Wang

2023

Will AI-enabled Chatbots Threat Employees’ Job Identity?

Wenting Wang

Yufei Yuan

Fang Wang

2023

What Learners Want: Revealing the Focal Topics in MOOC Reviews

Jingya Liu

Qiao Zhong

Zequan Shen

Zhao Du

Fang Wang

...

2023/5/7

Why male streamers sell. A study on the attractiveness and emotional responses in live streaming

Yanli Pei

Shaoning Wang

Shan Wang

Fang Wang

2023

Online listening responses and e-learning performance

Information Technology & People

Zhao Du

Fang Wang

Shan Wang

Xiao Xiao

2023/5/4

The Effect of Content Dissimilarity on Review Helpfulness

Shan Wang

Karmakar Shubhashis

Fang Wang

2023

Information multidimensionality in online customer reviews

Journal of Business Research

Fang Wang

Zhao Du

Shan Wang

2023/4/1

INFLUENCER MARKETING: A PERSPECTIVE OF THE ELABORATION LIKELIHOOD MODEL OF PERSUASION

Journal of Electronic Commerce Research

Samira Farivar

Fang Wang

Yufei Yuan

2023/5

Augmented Reality in Sports Event Videos: A Qualitative Study on Viewer Experience

Tianjiao Wang

Zhao Du

Fang Wang

Shan Wang

2023/1/3

The value implication of sellers’ following in social marketplaces: A structural holes perspective

Electronic Commerce Research

Shan Wang

Fang Wang

2023/6/8

Posting versus replying: The effects of instructor participation in MOOC discussion forums

Zhao Du

Fang Wang

Shan Wang

2022/1

Enhancing learner participation in online discussion forums in massive open online courses: the role of mandatory participation

Frontiers in psychology

Zhao Du

Fang Wang

Shan Wang

Xiao Xiao

2022/4/15

Better or Worse: Responding to Problematic Engagement with Social Media Influencers

Samira Farivar

Fang Wang

Ofir Turel

2022

See List of Professors in Fang Wang University(Wilfrid Laurier University)

Co-Authors

H-index: 43
Xiao-Ping (Steven) Zhang

Xiao-Ping (Steven) Zhang

Ryerson University

H-index: 36
Milena Head

Milena Head

McMaster University

H-index: 12
Samira Farivar

Samira Farivar

Carleton University

H-index: 9
Sahar Karimi

Sahar Karimi

University of Liverpool

academic-engine