Samira Farivar
Carleton University
H-index: 12
North America-Canada
Top articles of Samira Farivar
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Virtually human: anthropomorphism in virtual influencer marketing | Journal of Retailing and Consumer Services | Ehsan Dabiran Samira Farivar Fang Wang Gerald Grant | 2024/7/1 |
Introduction to the Minitrack on Social Media Influencers and Influencing | Samira Farivar Fang Wang Wangshuai Wang | 2024/1/3 | |
Do You See Harm in Your Social Media Influencer Engagement? The Mechanism of Perceived Threat | Samira Farivar Fang Wang Ofir Turel | 2024/1/3 | |
Influencer Marketing: A Perspective of the Elaboration Likelihood Model of Persuasion | Journal of Electronic Commerce Research | Samira Farivar Fang Wang Yufei Yuan | 2023/5 |
Engaging with virtual influencers: A netnography study | Ehsan Dabiran Samira Farivar Fang Wang Gerald Grant | 2023 | |
Followers' problematic engagement with influencers on social media: An attachment theory perspective | Computers in Human Behavior | Samira Farivar Fang Wang Ofir Turel | 2022/8/1 |
Effective influencer marketing: A social identity perspective | Journal of Retailing and Consumer Services | Samira Farivar Fang Wang | 2022/7/1 |
Better or Worse: Responding to Problematic Engagement with Social Media Influencers | Samira Farivar Fang Wang Ofir Turel | 2022 | |
Virtual influencer marketing: Anthropomorphism and its effect | Ehsan Dabiran Fang Wang Samira Farivar | 2022 | |
Influencer Marketing: Current Knowledge and Research Agenda | Samira Farivar Fang Wang | 2021/5 | |
Opinion leadership vs. para-social relationship: Key factors in influencer marketing | Journal of Retailing and Consumer Services | Samira Farivar Fang Wang Yufei Yuan | 2021 |
Wearable device adoption among older adults: A mixed-methods study | International Journal of Information Management | Samira Farivar Mohamed Abouzahra Maryam Ghasemaghaei | 2020/12/1 |
Co-Authors
