Rouxelle De Villiers

About Rouxelle De Villiers

Rouxelle De Villiers, With an exceptional h-index of 12 and a recent h-index of 12 (since 2020), a distinguished researcher at Auckland University of Technology, specializes in the field of Marketing, cognition, brand loyalty, sales, creativity.

His recent articles reflect a diverse array of research interests and contributions to the field:

Unveiling Emotional Intensity in Online Reviews: Adopting Advanced Machine Learning Techniques

Trust You, But Trust Your Outsourced Company?

First-year accounting students' confidence levels during COVID-19: evidence over a period of two years at a South African university

Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes

THE PARADOXICAL LIFE OF ANDRAGOGUES

Creative Genii: Creative Intelligence, Insight and the Six Ps

Intention to Create Meaningful Outcomes: Tenders, Bids and Client Pitches

A world of creative intelligence

Rouxelle De Villiers Information

University

Position

Senior Lecturer at New Zealand

Citations(all)

951

Citations(since 2020)

648

Cited By

546

hIndex(all)

12

hIndex(since 2020)

12

i10Index(all)

16

i10Index(since 2020)

14

Email

University Profile Page

Google Scholar

Rouxelle De Villiers Skills & Research Interests

Marketing

cognition

brand loyalty

sales

creativity

Top articles of Rouxelle De Villiers

Unveiling Emotional Intensity in Online Reviews: Adopting Advanced Machine Learning Techniques

Australasian Marketing Journal

2024/4/6

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Trust You, But Trust Your Outsourced Company?

Australia and New Zealand Marketing Academy (ANZMAC)

2023/12/4

First-year accounting students' confidence levels during COVID-19: evidence over a period of two years at a South African university

South African Journal of Higher Education

2023/12

Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes

Australasian Marketing Journal

2023/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Pornchanoke Tipgomut
Pornchanoke Tipgomut

H-Index: 2

THE PARADOXICAL LIFE OF ANDRAGOGUES

2023

Creative Genii: Creative Intelligence, Insight and the Six Ps

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Intention to Create Meaningful Outcomes: Tenders, Bids and Client Pitches

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

A world of creative intelligence

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Idea Testing & Selection

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Highly Innovative Organizations: Entrepreneurs, Intrapreneurs, Teams & Crowds in Partnership

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

A Climate for Creative Endeavours

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Nurture the Genii: Possibilities

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Design Thinking as a Problem Solving Tool

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

The Human Brain–Cortex, Lobes, Neural Networks and Problem Solved!

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

How the Brain Creates Problems–Malfunctions, Lapses, Bias and Prejudice

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Person: Personality, Affect, and Inventiveness

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Elegance of Expression–Aesthetics, Genesis and Persuasion

2022/8/5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

The Handbook of Creativity & Innovation in Business: A Comprehensive Toolkit of Theory and Practice for Developing Creative Thinking Skills

2022/8/4

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

European Journal of Marketing

2022/4/6

The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature

Journal of Global Scholars of Marketing Science

2022/4/3

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

Pornchanoke Tipgomut
Pornchanoke Tipgomut

H-Index: 2

See List of Professors in Rouxelle De Villiers University(Auckland University of Technology)

Co-Authors

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