Marilyn Giroux

About Marilyn Giroux

Marilyn Giroux, With an exceptional h-index of 12 and a recent h-index of 12 (since 2020), a distinguished researcher at Auckland University of Technology, specializes in the field of Consumer behaviour, Branding, Sports marketing, decision-making, retailing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Threat specificity in fear appeals: examination of fear response and motivated behavior

The impact of communication information on the perceived threat of COVID-19 and stockpiling intention

Impact of COVID-19 on preferences for Airbnb and car sharing services in the sharing economy

Artificial intelligence and declined guilt: Retailing morality comparison between human and AI

An evolutionary perspective in tourism: The role of socioeconomic status on extremeness aversion in travel decision making

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options

When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

Marilyn Giroux Information

University

Position

Senior Lecturer Marketing

Citations(all)

991

Citations(since 2020)

938

Cited By

146

hIndex(all)

12

hIndex(since 2020)

12

i10Index(all)

12

i10Index(since 2020)

12

Email

University Profile Page

Google Scholar

Marilyn Giroux Skills & Research Interests

Consumer behaviour

Branding

Sports marketing

decision-making

retailing

Top articles of Marilyn Giroux

Threat specificity in fear appeals: examination of fear response and motivated behavior

Journal of Consumer Marketing

2023/5/4

Marilyn Giroux
Marilyn Giroux

H-Index: 5

The impact of communication information on the perceived threat of COVID-19 and stockpiling intention

Australasian Marketing Journal

2021

Impact of COVID-19 on preferences for Airbnb and car sharing services in the sharing economy

Tourism Analysis

2023

Artificial intelligence and declined guilt: Retailing morality comparison between human and AI

Journal of Business Ethics

2022/7

An evolutionary perspective in tourism: The role of socioeconomic status on extremeness aversion in travel decision making

Journal of Travel Research

2021/6/30

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

European Journal of Marketing

2022/4/6

Impact of the COVID-19 pandemic on travelers’ preference for crowded versus non-crowded options

Tourism Management

2021/12/1

When do you trust AI? The effect of number presentation detail on consumer trust and acceptance of AI recommendations

Psychology & Marketing

2021/5

Jungkeun Kim
Jungkeun Kim

H-Index: 17

Marilyn Giroux
Marilyn Giroux

H-Index: 5

The moderating role of childhood socioeconomic status on the impact of nudging on the perceived threat of coronavirus and stockpiling intention

Journal of Retailing and Consumer Services

2021/3/1

Preference for robot service or human service in hotels? Impacts of the COVID-19 pandemic

International Journal of Hospitality Management

2020/12/4

The Impact of same versus different price presentation on travel choice and the moderating role of childhood socioeconomic status

Journal of Travel Research

2022/3

Nudging to reduce the perceived threat of coronavirus and stockpiling intention

Journal of Advertising

2020/10/19

See List of Professors in Marilyn Giroux University(Auckland University of Technology)

Co-Authors

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