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Roger Marshall

About Roger Marshall

Roger Marshall, With an exceptional h-index of 34 and a recent h-index of 23 (since 2020), a distinguished researcher at Auckland University of Technology, specializes in the field of B2B relationships, cross-cultural CB.

His recent articles reflect a diverse array of research interests and contributions to the field:

Reactance Theory, Freedom Seeking, Protesting, and Other COVID-19 Behaviors

Trust You, But Trust Your Outsourced Company?

What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects

COVID-19 and extremeness aversion: the role of safety seeking in travel decision making

Choose quickly! The influence of cognitive resource availability on the preference between the intuitive and externally recommended options

The influence of preciseness of price information on the travel option choice

Roger Marshall Information

University

Position

Professor of Marketing

Citations(all)

5007

Citations(since 2020)

2254

Cited By

3576

hIndex(all)

34

hIndex(since 2020)

23

i10Index(all)

56

i10Index(since 2020)

36

Email

University Profile Page

Google Scholar

Roger Marshall Skills & Research Interests

B2B relationships

cross-cultural CB

Top articles of Roger Marshall

Reactance Theory, Freedom Seeking, Protesting, and Other COVID-19 Behaviors

The Social Science of the COVID-19 Pandemic: A Call to Action for Researchers

2023/12/8

Jungkeun Kim
Jungkeun Kim

H-Index: 17

Jooyoung Park
Jooyoung Park

H-Index: 7

Ricky Yk Chan
Ricky Yk Chan

H-Index: 27

Roger Marshall
Roger Marshall

H-Index: 20

Trust You, But Trust Your Outsourced Company?

Australia and New Zealand Marketing Academy (ANZMAC)

2023/12/4

Roger Marshall
Roger Marshall

H-Index: 20

Drew Franklin
Drew Franklin

H-Index: 5

Rouxelle De Villiers
Rouxelle De Villiers

H-Index: 9

What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects

Psychology & Marketing

2022/11

Jungkeun Kim
Jungkeun Kim

H-Index: 17

Harmen Oppewal
Harmen Oppewal

H-Index: 30

Jongwon Park
Jongwon Park

H-Index: 10

Roger Marshall
Roger Marshall

H-Index: 20

COVID-19 and extremeness aversion: the role of safety seeking in travel decision making

Journal of Travel Research

2022

Jungkeun Kim
Jungkeun Kim

H-Index: 17

Jooyoung Park
Jooyoung Park

H-Index: 7

Jaeseok Lee
Jaeseok Lee

H-Index: 6

Seongseop Kim
Seongseop Kim

H-Index: 5

Jaehoon Lee
Jaehoon Lee

H-Index: 2

Drew Franklin
Drew Franklin

H-Index: 5

Roger Marshall
Roger Marshall

H-Index: 20

Choose quickly! The influence of cognitive resource availability on the preference between the intuitive and externally recommended options

Australasian marketing journal

2020/11

Jungkeun Kim
Jungkeun Kim

H-Index: 17

Jae-Eun Kim
Jae-Eun Kim

H-Index: 14

Roger Marshall
Roger Marshall

H-Index: 20

The influence of preciseness of price information on the travel option choice

Tourism Management

2020/8/1

Jungkeun Kim
Jungkeun Kim

H-Index: 17

Roger Marshall
Roger Marshall

H-Index: 20

See List of Professors in Roger Marshall University(Auckland University of Technology)

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