Roger Marshall

Roger Marshall

Auckland University of Technology

H-index: 34

Oceania-New Zealand

About Roger Marshall

Roger Marshall, With an exceptional h-index of 34 and a recent h-index of 23 (since 2020), a distinguished researcher at Auckland University of Technology, specializes in the field of B2B relationships, cross-cultural CB.

His recent articles reflect a diverse array of research interests and contributions to the field:

Trust You, But Trust Your Outsourced Company?

Reactance Theory, Freedom Seeking, Protesting, and Other COVID-19 Behaviors

What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects

COVID-19 and extremeness aversion: the role of safety seeking in travel decision making

Choose quickly! The influence of cognitive resource availability on the preference between the intuitive and externally recommended options

The influence of preciseness of price information on the travel option choice

Roger Marshall Information

University

Position

Professor of Marketing

Citations(all)

5007

Citations(since 2020)

2254

Cited By

3576

hIndex(all)

34

hIndex(since 2020)

23

i10Index(all)

56

i10Index(since 2020)

36

Email

University Profile Page

Auckland University of Technology

Google Scholar

View Google Scholar Profile

Roger Marshall Skills & Research Interests

B2B relationships

cross-cultural CB

Top articles of Roger Marshall

Title

Journal

Author(s)

Publication Date

Trust You, But Trust Your Outsourced Company?

Australia and New Zealand Marketing Academy (ANZMAC)

SY Park

Roger Marshall

Drew Franklin

Rouxelle De Villiers

2023/12/4

Reactance Theory, Freedom Seeking, Protesting, and Other COVID-19 Behaviors

The Social Science of the COVID-19 Pandemic: A Call to Action for Researchers

JUNGKEUN KIM

JOOYOUNG PARK

RICKY YK CHAN

ROGER MARSHALL

2023/12/8

What drives preference for the compromise option? Disentangling position‐based versus attribute‐based effects

Psychology & Marketing

Jungkeun Kim

Mark T Spence

Harmen Oppewal

Jongwon Park

Roger Marshall

2022/11

COVID-19 and extremeness aversion: the role of safety seeking in travel decision making

Journal of Travel Research

Jungkeun Kim

Jooyoung Park

Jaeseok Lee

Seongseop Kim

Hector Gonzalez-Jimenez

...

2022

Choose quickly! The influence of cognitive resource availability on the preference between the intuitive and externally recommended options

Australasian marketing journal

Jungkeun Kim

Jae-Eun Kim

Roger Marshall

2020/11

The influence of preciseness of price information on the travel option choice

Tourism Management

Jungkeun Kim

Yuanyuan Gina Cui

Choongbeom Choi

Sanghyub John Lee

Roger Marshall

2020/8/1

See List of Professors in Roger Marshall University(Auckland University of Technology)

Co-Authors

H-index: 121
Kevin Lane Keller

Kevin Lane Keller

Dartmouth College

H-index: 77
Bo Edvardsson

Bo Edvardsson

Karlstads universitet

H-index: 34
Jungkeun Kim

Jungkeun Kim

Auckland University of Technology

H-index: 28
Kenneth F Hyde

Kenneth F Hyde

Auckland University of Technology

H-index: 18
Jae-Eun Kim

Jae-Eun Kim

University of Auckland

H-index: 16
Jooyoung Park

Jooyoung Park

Peking University

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