Jooyoung Park

Jooyoung Park

Peking University

H-index: 16

Asia-China

About Jooyoung Park

Jooyoung Park, With an exceptional h-index of 16 and a recent h-index of 15 (since 2020), a distinguished researcher at Peking University, specializes in the field of Consumer Behavior, Marketing, Experiment.

His recent articles reflect a diverse array of research interests and contributions to the field:

Impact of COVID-19 on preferences for Airbnb and car sharing services in the sharing economy

Two-sided Impacts of Identity Disclosure in e-Customer Service Platform: Evidence from a Field Experiment

EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE

The influence of mindset abstraction on preference for mixed versus extreme approaches to multigoal pursuits

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

The impact of infectious disease cues on visual pattern-seeking

The impact of childhood environments on the sunk‐cost fallacy

THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG

Jooyoung Park Information

University

Position

HSBC Business School (PHBS)

Citations(all)

865

Citations(since 2020)

818

Cited By

133

hIndex(all)

16

hIndex(since 2020)

15

i10Index(all)

21

i10Index(since 2020)

20

Email

University Profile Page

Peking University

Google Scholar

View Google Scholar Profile

Jooyoung Park Skills & Research Interests

Consumer Behavior

Marketing

Experiment

Top articles of Jooyoung Park

Title

Journal

Author(s)

Publication Date

Impact of COVID-19 on preferences for Airbnb and car sharing services in the sharing economy

Tourism Analysis

Jungkeun Kim

Seongseop Sam Kim

Marilyn Giroux

Jooyoung Park

Sheau Fen Yap

...

2023

Two-sided Impacts of Identity Disclosure in e-Customer Service Platform: Evidence from a Field Experiment

Available at SSRN 4548980

Sunghun Chung

Jaehwuen Jung

Jooyoung Park

Chul Ho Lee

Yasin Ceran

2023/8/23

EXPERIMENTAL INVESTIGATION OF THE POSITIVE ROLE OF BLOCKCHAIN IN SOCIAL EXCHANGE

Global Marketing Conference

Jungkeun Kim

Areum Cho

Daniel Chaein Lee

Suh-Young Irene Park

Jaehoon Lee

...

2023/7

The influence of mindset abstraction on preference for mixed versus extreme approaches to multigoal pursuits

Journal of consumer psychology

Fang‐Chi Lu

Jooyoung Park

Dhananjay Nayakankuppam

2023/1

EVALUATION OF MULTIPLE VARIATIONS WITH NONFUNGIBLE TOKENS (NFTS): IMPORTANCE OF UNIQUENESS

Global Marketing Conference

Jungkeun Kim

Daniel Chaein Lee

Jaehoon Lee

Jihoon Jhang

Jooyoung Park

2023/7

The impact of infectious disease cues on visual pattern-seeking

International Journal of Advertising

Jaehoon Lee

Jooyoung Park

Jacob C Lee

Jihoon Jhang

Jungkeun Kim

2023

The impact of childhood environments on the sunk‐cost fallacy

Psychology & Marketing

Jihoon Jhang

Daniel Chaein Lee

Jooyoung Park

Jaehoon Lee

Jungkeun Kim

2023

THE EFFECT OF METAVERSE LUXURY BAG ON THE EVALUATION OF PHYSICAL BAG

Global Marketing Conference

Areum Cho

Jeong Hyun Kim

Jungkeun Kim

Jooyoung Park

Aekyoung Amy Kim

...

2023/7

The impact of communication information on the perceived threat of COVID-19 and stockpiling intention

Australasian Marketing Journal

M Giroux

J Kim

JE Kim

YK Choi

JC Lee

...

2021

CONSUMER PREFERENCES FOR THE VISUAL CUES OF NONFUNGIBLE TOKENS (NFTS) FOR LUXURY PRODUCTS: THE ROLE OF PERCEIVED AUTHENTICITY

Global Marketing Conference

Jungkeun Kim

Jooyoung Park

Daniel Chaein Lee

Aekyoung Amy Kim

Jihoon Jhang

...

2023/7

When ChatGPT gives incorrect answers: the impact of inaccurate information by generative AI on tourism decision-making

Journal of Travel Research

Jeong Hyun Kim

Jungkeun Kim

Jooyoung Park

Changju Kim

Jihoon Jhang

...

2023

Decisions with ChatGPT: Reexamining choice overload in ChatGPT recommendations

Journal of Retailing and Consumer Services

Jungkeun Kim

Jeong Hyun Kim

Changju Kim

Jooyoung Park

2023/11/1

CONSUMERS EVALUATION FOR THE PRODUCTS WITH BLOCKCHAIN: THE ROLE OF KNOWLEDGE AND QUALITY OF PRODUCTS

Global Marketing Conference

Jungkeun Kim

Jeong Hyun Kim

Jaeseok Lee

Jihoon Jhang

Changju Kim

...

2023/7

The impact of socioeconomic status on preferences for sustainable luxury brands

Psychology & Marketing

Jungkeun Kim

Jooyoung Park

Felix Septianto

2022/8

The impact of COVID‐19 on consumer evaluation of authentic advertising messages

Psychology & Marketing

Jooyoung Park

Jungkeun Kim

Daniel C Lee

Seongseop S Kim

Benjamin G Voyer

...

2022/1

An evolutionary perspective in tourism: The role of socioeconomic status on extremeness aversion in travel decision making

Journal of Travel Research

Jungkeun Kim

Marilyn Giroux

Jooyoung Park

Jacob C Lee

2021/6/30

Evolutionary aspects of scarcity information with regard to travel options: The role of childhood socioeconomic status

Journal of Travel Research

Jooyoung Park

Jungkeun Kim

Seongseop Kim

2020/11/19

The impact of the threat of COVID-19 on visiting intentions as influenced by different destination logos

European Journal of Marketing

Jungkeun Kim

Jooyoung Park

Seongseop Kim

Hector Gonzalez-Jimenez

Jae-Eun Kim

...

2022/4/6

Predicting firm market performance using the social media promoter score

Marketing Letters

Sunghun Chung

Donghyuk Shin

Jooyoung Park

2022/12

COVID-19 and extremeness aversion: the role of safety seeking in travel decision making

Journal of Travel Research

Jungkeun Kim

Jooyoung Park

Jaeseok Lee

Seongseop Kim

Hector Gonzalez-Jimenez

...

2022

See List of Professors in Jooyoung Park University(Peking University)