Pornchanoke Tipgomut
Auckland University of Technology
H-index: 3
Oceania-New Zealand
Top articles of Pornchanoke Tipgomut
Theoretical Advances in Service Breakdown Prevention and Recovery: Rich Service Enactment to Improve Server-Client Interactions and Outcomes
Australasian Marketing Journal
2023/5
Rouxelle De Villiers
H-Index: 9
Pornchanoke Tipgomut
H-Index: 2
Beauty types of female advertising models in Asia
International Journal of Market Research
2022/11
Pornchanoke Tipgomut
H-Index: 2
The adoption journey of QCA as research method: A meta-analysis of a decade in marketing academic literature
Journal of Global Scholars of Marketing Science
2022/4/3
Rouxelle De Villiers
H-Index: 9
Pornchanoke Tipgomut
H-Index: 2
Consumer reactions to female and male cosmetic surgery beauty in Asian advertisements
Marketing Letters
2021/12
Pornchanoke Tipgomut
H-Index: 2
International market segmentation across consumption and communication categories: Identity, demographics, and consumer decisions and online habits
2020/7/8
Rouxelle De Villiers
H-Index: 9
Pornchanoke Tipgomut
H-Index: 2
The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis
Asia Pacific Journal of Marketing and Logistics
2020/1/14
Pornchanoke Tipgomut
H-Index: 2
Co-Authors
