ProfessorsProfessors of Cardiff UniversityRebecca Mardon

Rebecca Mardon

Cardiff University

H-index: 13

Europe-United Kingdom

About Rebecca Mardon

Rebecca Mardon, With an exceptional h-index of 13 and a recent h-index of 13 (since 2020), a distinguished researcher at Cardiff University, specializes in the field of Consumer Research, Consumer Culture Theory, Digital Marketing, Influencers, Influencer Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

When Parasocial Relationships Turn Sour: Social Media Influencers, Eroded and Exploitative Intimacies and Anti-Fan Communities

“Kind of Mine, Kind of Not”: Digital possessions and affordance misalignment

Social media influencers and transgressive celebrity endorsement in consumption community contexts

What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro …

Rebecca Mardon Information

University	Cardiff University
Position	___
Citations(all)	841
Citations(since 2020)	635
Cited By	401
hIndex(all)	13
hIndex(since 2020)	13
i10Index(all)	14
i10Index(since 2020)	14
Email	Access Email
University Profile Page	Cardiff University
Google Scholar	View Google Scholar Profile

Rebecca Mardon Skills & Research Interests

Consumer Research

Consumer Culture Theory

Digital Marketing

Influencers

Influencer Marketing

Top articles of Rebecca Mardon

Title	Journal	Author(s)	Publication Date
How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective	Journal of Consumer Research	Rebecca Mardon Hayley Cocker Kate Daunt	2023
When Parasocial Relationships Turn Sour: Social Media Influencers, Eroded and Exploitative Intimacies and Anti-Fan Communities	Journal of Marketing Management	Rebecca Mardon Hayley Cocker Kate Daunt	2023
“Kind of Mine, Kind of Not”: Digital possessions and affordance misalignment	Journal of Consumer Research	Rebecca Mardon Janice Denegri-Knott Mike Molesworth	2023/8/1
Social media influencers and transgressive celebrity endorsement in consumption community contexts	European Journal of Marketing	Hayley Cocker Rebecca Mardon Kate L. Daunt	2021
What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro …	Journal of Marketing Management	Janice Denegri-Knott Rebecca Jenkins Siân Lindley	2020/6/12