Mike Molesworth

Mike Molesworth

University of Reading

H-index: 29

Europe-United Kingdom

About Mike Molesworth

Mike Molesworth, With an exceptional h-index of 29 and a recent h-index of 21 (since 2020), a distinguished researcher at University of Reading, specializes in the field of marketing, psychoanalysis, consumer culture, digital consumption, ethics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Imagining responsible marketing in the digital economy: Why it is easier to think about AI overloads than digital marketing as a source of freedom

Platformised possessions and relational labour

Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives

Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography

“Kind of mine, kind of not”: digital possessions and affordance misalignment

Transformations in digital virtual consumption

Consumer mischief as playful resistance to marketing in Twitter hashtag hijacking

(Un) resolving digital technology paradoxes through the rhetoric of balance

Mike Molesworth Information

University

Position

Henley Business School, Marketing and Reputation

Citations(all)

4383

Citations(since 2020)

2191

Cited By

3052

hIndex(all)

29

hIndex(since 2020)

21

i10Index(all)

46

i10Index(since 2020)

34

Email

University Profile Page

University of Reading

Google Scholar

View Google Scholar Profile

Mike Molesworth Skills & Research Interests

marketing

psychoanalysis

consumer culture

digital consumption

ethics

Top articles of Mike Molesworth

Title

Journal

Author(s)

Publication Date

Imagining responsible marketing in the digital economy: Why it is easier to think about AI overloads than digital marketing as a source of freedom

Mike Molesworth

Iris Hong-Bich Truong

Georgiana Grigore

2024/4/9

Platformised possessions and relational labour

Marketing Theory

Janice Denegri-Knott

Rebecca Jenkins

Mike Molesworth

Georgiana Grigore

2024/3

Bullshit consumption: What lockdowns tell us about work-and-spend lives and care-full alternatives

Marketing Theory

Mike Molesworth

Georgiana Grigore

Georgios Patsiaouras

Mona Moufahim

2024/2/6

Expanding knowledge of institutional complexity through the hyphen-spaces opened up by participant videography

Journal of Marketing Management

Saima Husain

Mike Molesworth

Georgiana Grigore

2024/1/2

“Kind of mine, kind of not”: digital possessions and affordance misalignment

Journal of Consumer Research

Rebecca Mardon

Janice Denegri-Knott

Mike Molesworth

2023/8/1

Transformations in digital virtual consumption

Janice Denegri-Knott

Rebecca Jenkins

Mike Molesworth

2022/9/26

Consumer mischief as playful resistance to marketing in Twitter hashtag hijacking

Journal of Consumer Behaviour

Hong‐Bich Truong

Sylvian Patrick Jesudoss

Mike Molesworth

2022/7

(Un) resolving digital technology paradoxes through the rhetoric of balance

Organization

Georgiana Grigore

Mike Molesworth

Chris Miles

Sarah Glozer

2021/1

Corporate social responsibility in liquid times: The case of Romania

Journal of Business Ethics

Georgiana Grigore

Mike Molesworth

Andreea Vontea

Abdullah Hasan Basnawi

Ogeday Celep

...

2021/12

Drama and discounting in the relational dynamics of corporate social responsibility

Journal of Business Ethics

Georgiana Grigore

Mike Molesworth

Andreea Vonțea

Abdullah Hasan Basnawi

Ogeday Celep

...

2021/11

The moderating role of corporate reputation and employee-company identification on the work-related outcomes of job insecurity resulting from workforce localization policies

Journal of Business Research

Imran Ali

Murad Ali

Georgiana Grigore

Mike Molesworth

Zhongqi Jin

2020/7/31

What is digital possession and how to study it: a conversation with Russell Belk, Rebecca Mardon, Giana M. Eckhardt, Varala Maraj, Will Odom, Massimo Airoldi, Alessandro …

Journal of Marketing Management

Janice Denegri-Knott

Rebecca Jenkins

Siân Lindley

2020/6/12

A heteronomous consumer romance

Marketing Theory

Mike Molesworth

2020/6

See List of Professors in Mike Molesworth University(University of Reading)