CUFinder

Hayley Cocker

Hayley Cocker

Lancaster University

H-index: 7

Europe-United Kingdom

About Hayley Cocker

Hayley Cocker, With an exceptional h-index of 7 and a recent h-index of 7 (since 2020), a distinguished researcher at Lancaster University, specializes in the field of Consumer Culture Theory, Influencer Marketing, Social Media Influencers.

His recent articles reflect a diverse array of research interests and contributions to the field:

Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market

When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

Social media influencers and transgressive celebrity endorsement in consumption community contexts

Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

Hayley Cocker Information

University

Position

Senior Lecturer in Marketing

Citations(all)

405

Citations(since 2020)

328

Cited By

179

hIndex(all)

7

hIndex(since 2020)

7

i10Index(all)

6

i10Index(since 2020)

5

Email

Access Email

University Profile Page

Lancaster University

Google Scholar

View Google Scholar Profile

Hayley Cocker Skills & Research Interests

Consumer Culture Theory

Influencer Marketing

Social Media Influencers

Top articles of Hayley Cocker

Title

Journal

Author(s)

Publication Date

Stakeholder perspectives on fairness in the marketplace: Empirical evidence from the Kenyan alcohol market

Marketing Theory

Virginia Nyambura Mwangi

Hayley Louise Cocker

Maria G Piacentini

2023

When parasocial relationships turn sour: social media influencers, eroded and exploitative intimacies, and anti-fan communities

Journal of Marketing Management

Rebecca Mardon

Hayley Cocker

Kate Daunt

2023

How Social Media Influencers Impact Consumer Collectives: An Embeddedness Perspective

Journal of Consumer Research

Rebecca Mardon

Hayley Cocker

Kate Daunt

2023

Social media influencers and transgressive celebrity endorsement in consumption community contexts

European Journal of Marketing

Hayley Cocker

Rebecca Mardon

Kate L. Daunt

2021

Model Citizens Of The Empire: Mythology, Ethnic Identification, And British Indian Women

Anuja Pradhan

Hayley Cocker

Margaret K Hogg

2020

See List of Professors in Hayley Cocker University(Lancaster University)