Prof. Eugine Tafadzwa Maziriri

About Prof. Eugine Tafadzwa Maziriri

Prof. Eugine Tafadzwa Maziriri, With an exceptional h-index of 23 and a recent h-index of 21 (since 2020), a distinguished researcher at University of the Free State, specializes in the field of Entrepreneurship, Small Business Management, Entrepreneurial Marketing, Consumer Behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

From perceived parental entrepreneurial passion to technopreneurship intention: The moderating role of perseverance and perceived parental entrepreneurial rewards

Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial …

“Like mom and dad”: using narrative analysis to understand how couplepreneurs stimulate their kids’ entrepreneurial mindset

Emerging trends in social media marketing: A Retrospective review using data mining and bibliometric Analysis

Social entrepreneurial role models influence on social entrepreneurial self-efficacy, social entrepreneurial intent and social entrepreneurial action: Entrepreneurial …

As far as my eyes can see: Generation Y Consumers’ use of Virtual Reality Glasses to Determine Tourist Destinations

Factors that Influence the Appointment of Service Providers in the Gauteng Department of Roads and Transport.

Local tourists' perceptions on city rejuvenation, destination image, city brand identity and intention to recommend Johannesburg, South Africa

Prof. Eugine Tafadzwa Maziriri Information

University

Position

Senior Lecturer

Citations(all)

1908

Citations(since 2020)

1741

Cited By

557

hIndex(all)

23

hIndex(since 2020)

21

i10Index(all)

39

i10Index(since 2020)

38

Email

University Profile Page

Google Scholar

Prof. Eugine Tafadzwa Maziriri Skills & Research Interests

Entrepreneurship

Small Business Management

Entrepreneurial Marketing

Consumer Behaviour

Top articles of Prof. Eugine Tafadzwa Maziriri

Title

Journal

Author(s)

Publication Date

From perceived parental entrepreneurial passion to technopreneurship intention: The moderating role of perseverance and perceived parental entrepreneurial rewards

Sustainable Technology and Entrepreneurship (STE) (Elsevier, España)

Eugine Tafadzwa Maziriri

Mufaro Dzingirai

Brighton Nyagadza

Brian Mabuyana

2024

Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial …

European Journal of Innovation Management (Emerald Insight, UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tinashe Chuchu

2022/12/19

“Like mom and dad”: using narrative analysis to understand how couplepreneurs stimulate their kids’ entrepreneurial mindset

Journal of Entrepreneurship in Emerging Economies (Emerald UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tafadzwa Clementine Maramura

Miston Mapuranga

2023

Emerging trends in social media marketing: A Retrospective review using data mining and bibliometric Analysis

Future Business Journal (FBJ), Springer Nature

Abu Bashar

Mohammad Wasiq

Brighton Nyagadza

Eugine Tafadzwa Maziriri

2024

Social entrepreneurial role models influence on social entrepreneurial self-efficacy, social entrepreneurial intent and social entrepreneurial action: Entrepreneurial …

Social Enterprise Journal (SEJ) (Emerald Insight, UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tafadzwa C Maramura

2024

As far as my eyes can see: Generation Y Consumers’ use of Virtual Reality Glasses to Determine Tourist Destinations

Cogent Business & Management

Eugine Tafadzwa Maziriri

Matilda Modjadji Mashapa

Brighton Nyagadza

Brian Mabuyana

2023/12/11

Factors that Influence the Appointment of Service Providers in the Gauteng Department of Roads and Transport.

African Journal of Development Studies

Tarisai Fritz Rukuni

Eugine Tafadzwa Maziriri

Dickson Karabo Mokwena

2023/6/2

Local tourists' perceptions on city rejuvenation, destination image, city brand identity and intention to recommend Johannesburg, South Africa

J. Ind. Tour. Dev. Std

Puseletso Sehahabane

Tinashe Chuchu

Eugine Tafadzwa Maziriri

2023/1/1

Millennial street food consumption: an integrated theory of reasoned action approach

International Review of Management and Marketing

Rejoice Jealous Tobias-Mamina

Eugine Tafadzwa Maziriri

2023

Female Representation in Technical Roles Within the Performing Arts Industry

Lungisani Nkomo

Musawenkosi D Saurombe

Eugine T Maziriri

2023/7/9

Key innovation abilities on capability and the performance of women entrepreneurs: the role of entrepreneurial education and proactive personality

Business Analyst Journal (Emerald Insight, UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tinashe Chuchu

2023/11/14

Hurdles Confronted by Zaka District’s Teachers during Zimbabwe’s Economic Crisis (2016-2020).

African Journal of Development Studies

Sobongile Mukono Moyo

Hilda Bbenkele

Eugine Tafadzwa Maziriri

2023/12/1

Marketing cereal to the generation Z cohort: what are the key drivers that stimulate consumer behavioural intentions in South Africa?

Young Consumers (Emerald UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Brian Mabuyana

Tarisai Fritz Rukuni

Miston Mapuranga

2023

Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour

PSU Research Review (Emerald Insight, UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tinashe Chuchu

Gideon Mazuruse

2023/9/8

An Empirical appraisal of electronic service quality, customer satisfaction and behavioral intentions within online shopping in South Africa

Journal of Consumer Sciences

Eugine Tafadzwa Maziriri

Tinashe Chuchu

Tarisai Fritz Rukuni

2023/11/30

The influence of Covid-19 on consumer behaviour: A bibliometric review analysis & text mining

Arab Gulf Journal of Scientific Research (AGJSR) (Emerald Insight)

Abu Bashar

Brighton Nyagadza

Neo Ligaraba

Eugine Tafadzwa Maziriri

2023

Prognosticating anthropomorphic chatbots' usage intention as an e-banking customer service gateway: cogitations from Zimbabwe

PSU Research Review (Emerald, UK)

Brighton Nyagadza

Asphat Muposhi

Gedion Mazuruse

Tendai Makoni

Tinashe Chuchu

...

2022/3/18

Entrepreneurship as a strategy for refugees in South Africa. International Entrepreneurship Review, 8 (2), 37-50

International Entrepreneurship Review

Tarisai Fritz Rukuni

Eugine Tafadzwa Maziriri

Marcia Dhlamlenze

Ekaete Elsie Benedict

2022/6/30

Green Innovation in SMEs: The Impact of Green Product and Process Innovation on Achieving Sustainable Competitive Advantage and Improved Business Performance

Academy of Entrepreneurship Journal

Eugine Tafadzwa Maziriri

Tafadzwa Clementine Maramura

2022

Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa

European Journal of Management Studies (Emerald, UK)

Takawira Munyaradzi Ndofirepi

Tinashe Chuchu

Eugine Maziriri

Brighton Nyagadza

2022/3/15

See List of Professors in Prof. Eugine Tafadzwa Maziriri University(University of the Free State)

Co-Authors

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