Prof. Marike Venter de Villiers
University of the Witwatersrand
H-index: 13
Africa-South Africa
Top articles of Prof. Marike Venter de Villiers
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Determinants of young adults' slow fashion attitudes and idea adoption intentions in Canada, China and South Africa | International Journal of Emerging Markets | Dan Shao Helen Inseng Duh Hong Yu Marike Venter de Villiers Vladimira Steffek | 2024/1 |
LGBTQ consumers’ engagement and attitudes toward online brand communities within the cosmetics industry | Global Business Review | Cassius Coetzee Marike Venter de Villiers Tinashe Chuchu | 2023 |
The role of social marketing in promoting quality of life through the lens of sustainable consumption | Journal of Social Marketing | Lorna Christie Marike Venter De Villiers | 2023/5/22 |
Odireleng Ramela1 | Communitas | Marike Venter de Villiers | 2022 |
Assessing the effectiveness of influencer marketing communication of beauty products on social media in South Africa: A consumer's perspective | Communitas | Odireleng Ramela Marike Venter de Villiers Tinashe Chuchu | 2022 |
An investigation on consumer perceptions of email and social media marketing: An advertising case in South Africa | International Review of Management and Marketing | Caitlin de la Roche Tiago de Barros Tinashe Chuchu Brighton Nyagadza Marike Venter de Villiers | 2022 |
A qualitative method to explain acceptance of mobile health application: Using innovation diffusion theory | International Journal of Advanced Science and Technology | Malik Khlaif Gharaibeh Natheer Khlaif Gharaibeh Marike Venter De Villiers | 2020 |
An investigation on mobile banking and co-creation services adoption intention in South Africa | Marike Venter de Villiers Tinashe Chuchu Gugu Valerie Chavarika | 2020 | |
An Empirical Investigation into Millennials and their Buying Behaviour within Pop-Up Retail Stores | Acta Universitatis Danubius. Œconomica | Reabetswe Kekana Marike Venter de Villiers Annekee Van den Berg Tinashe Chuchu | 2020/10/8 |
