Tinashe Chuchu Ph.D.

About Tinashe Chuchu Ph.D.

Tinashe Chuchu Ph.D., With an exceptional h-index of 18 and a recent h-index of 17 (since 2020), a distinguished researcher at University of the Witwatersrand, specializes in the field of Marketing, Technology, Consumer behaviour, Tourism.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction

Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial …

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour

Mobile Fin-Tech Ecosystem Shaping Financial Inclusion in Zimbabwean Banking and Financial Services Markets

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

An Empirical appraisal of electronic service quality, customer satisfaction and behavioral intentions within online shopping in South Africa

Key innovation abilities on capability and the performance of women entrepreneurs: the role of entrepreneurial education and proactive personality

Tinashe Chuchu Ph.D. Information

University

Position

Senior Lecturer:

Citations(all)

1117

Citations(since 2020)

1071

Cited By

241

hIndex(all)

18

hIndex(since 2020)

17

i10Index(all)

29

i10Index(since 2020)

27

Email

University Profile Page

Google Scholar

Tinashe Chuchu Ph.D. Skills & Research Interests

Marketing

Technology

Consumer behaviour

Tourism

Top articles of Tinashe Chuchu Ph.D.

Title

Journal

Author(s)

Publication Date

The Antecedents and Outcomes of Micro-Enterprise Business Banking Customers’ Relationship Satisfaction

Journal of Business-to-Business Marketing (Taylor & Francis, UK)

Michelle van der Merwe

Pierre Mostert

Tinashe Ndoro

Göran Svensson

Tinashe Chuchu

2024/2/12

Innovation conviction, innovation mindset and innovation creed as precursors for the need for achievement and women's entrepreneurial success in South Africa: entrepreneurial …

European Journal of Innovation Management (Emerald Insight, UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tinashe Chuchu

2022/12/19

LGBTQ Consumers’ Engagement and Attitudes Toward Online Brand Communities within the Cosmetics Industry

Global Business Review

Cassius Coetzee

Marike Venter de Villiers

Tinashe Chuchu

2023

Antecedents of attitudes towards the use of environmentally friendly household appliance products in Zimbabwe: an extension of the theory of planned behaviour

PSU Research Review (Emerald Insight, UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tinashe Chuchu

Gideon Mazuruse

2023/9/8

Mobile Fin-Tech Ecosystem Shaping Financial Inclusion in Zimbabwean Banking and Financial Services Markets

Brighton Nyagadza

Dumisani Rumbidzai Muzira

Tinashe Chuchu

2023/6/13

Opt-in e-mail marketing influence on consumer behaviour: A Stimuli–Organism–Response (S–O–R) theory perspective

Cogent Business & Management (Taylor & Francis, UK)

Neo Ligaraba

Tinashe Chuchu

Brighton Nyagadza

2023

An Empirical appraisal of electronic service quality, customer satisfaction and behavioral intentions within online shopping in South Africa

Journal of Consumer Sciences

Eugine Tafadzwa Maziriri

Tinashe Chuchu

Tarisai Fritz Rukuni

2023/11/30

Key innovation abilities on capability and the performance of women entrepreneurs: the role of entrepreneurial education and proactive personality

Business Analyst Journal (Emerald Insight, UK)

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tinashe Chuchu

2023/11/14

Eugine Tafadzwa Maziriri

Brighton Nyagadza

Tinashe Chuchu

2022/10/15

Tales of challenge and resolution: Narratives of women middle managers in the South African public service

Gender in Management: An International Journal (Emerald, UK)

Willie Tafadzwa Chinyamurindi

Tinashe Chuchu

Eugine Tafadzwa Maziriri

2022/3/11

Influencing millennials to embrace sustainable fashion in an emerging market: a modified brand avoidance model perspective

Journal of Fashion Marketing and Management (Emerald Insight, UK)

Asphat Muposhi

Tinashe Chuchu

2022/8/1

Emotions' influence on customers’e-banking satisfaction evaluation in e-service failure and e-service recovery circumstances

Social Sciences & Humanities Open (Elsevier, Netherlands)

Brighton Nyagadza

Gideon Mazuruse

Asphat Muposhi

Tinashe Chuchu

Tendai Makoni

...

2022/3/3

A Home away from Home: What Motivates International Students to Settle in their Host Nations after Graduation?

African Journal of Development Studies (AJDS)

Vimbai Duvekile Chuchu

Tinashe Chuchu

Eugine Tafadzwa Maziriri

Marike Venter de Villiers

2022

An Investigation of The Impact of Financial Literacy and Financial Socialization on Financial Satisfaction: Mediating Role of Financial Risk Attitude

Global Journal of Emerging Market Economies (SAGE, USA)

Nkosivile Welcome Madinga

Eugine Tafadzwa Maziriri

Tinashe Chuchu

Zinzi Nxopo Magoda

2022/1/20

Prognosticating anthropomorphic chatbots' usage intention as an e-banking customer service gateway: cogitations from Zimbabwe

PSU Research Review (Emerald, UK)

Brighton Nyagadza

Asphat Muposhi

Gedion Mazuruse

Tendai Makoni

Tinashe Chuchu

...

2022/3/18

Assessing the effectiveness of influencer marketing communication of beauty products on social media in South Africa: a consumer's perspective

Communitas

Odireleng Ramela

Marike Venter de Villiers

Tinashe Chuchu

2022

Examining the influence of price-quality inference and consumer attitudes on the inclination to buy non-deceptive counterfeit goods: evidence from South Africa

European Journal of Management Studies (Emerald, UK)

Takawira Munyaradzi Ndofirepi

Tinashe Chuchu

Eugine Maziriri

Brighton Nyagadza

2022/3/15

Effects of COVID-19 on tourism and hospitality: Exploring the new normal

Brighton Nyagadza

Farai Chigora

Rumbidzai Pashapa

Tinashe Chuchu

Wadzanai Maeeresa

...

2022/11/7

The LGBTQAI+ community and luxury brands: Exploring drivers of luxury consumption in South Africa

African Journal of Business and Economic Research

Nkosivile Welcome Madinga

Tafadzwa Eugine Maziriri

Tinashe Chuchu

Lebogang Mototo

2021

Perceptions of Local Tourists, Attitudes and Willingness to Visit Local Destinations: A Destination Image Case

Business Management Analysis Journal (BMAJ)

Eugine Tafadzwa Maziriri

Kamantha Govender

Tinashe Chuchu

2021/10/31

See List of Professors in Tinashe Chuchu Ph.D. University(University of the Witwatersrand)

Co-Authors

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