Paurav Shukla
University of Southampton
H-index: 29
Europe-United Kingdom
Top articles of Paurav Shukla
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Avoiding the pitfalls of IJOEM desk rejection | International Journal of Emerging Markets | Paurav Shukla | 2024/1/16 |
Brand Management: Principles and Applications for Effective Branding | Jaywant Singh Paurav Shukla | 2024/5/3 | |
Electronic word of mouth 2.0 (eWOM 2.0)–The evolution of eWOM research in the new age | Journal of Business Research | Hongfei Liu Chanaka Jayawardhena Paurav Shukla Victoria-Sophie Osburg Vignesh Yoganathan | 2024/4/1 |
Trust, risk perception, and intention to use autonomous vehicles: an interdisciplinary bibliometric review | AI & SOCIETY | Mohammad Naiseh Jediah Clark Tugra Akarsu Yaniv Hanoch Mario Brito | 2024/3/25 |
Should luxury brands display their logos prominently? Implications for brand authenticity, coolness and behavioral intentions | European Journal of Marketing | Paurav Shukla N Meltem Cakici Dina Khalifa | 2024/1/30 |
Conspicuous and inconspicuous consumption of luxury goods in a digital world: implications for advertisers | Aniruddha Pangarkar Paurav Shukla | 2023/10/3 | |
The well-being of Autonomous Vehicles (AVs) users under uncertain situations | Mohammad Naiseh Paurav Shukla | 2023/7/11 | |
The effects of masstige on loss of scarcity and behavioral intentions for traditional luxury consumers | Journal of Business Research | Veronica Rosendo-Rios Paurav Shukla | 2023/2/1 |
When luxury democratizes: Exploring the effects of luxury democratization, hedonic value and instrumental self-presentation on traditional luxury consumers’ behavioral intentions | Journal of Business Research | Veronica Rosendo-Rios Paurav Shukla | 2023/1/1 |
Situational ethnicity and identity negotiation:“indifference” as an identity negotiation mechanism | International Marketing Review | Madhumita Banerjee Paurav Shukla Nicholas J Ashill | 2022/2/3 |
Managing the Challenge of Luxury Democratization: A Multicountry Analysis | Journal of International Marketing | Paurav Shukla Veronica Rosendo-Rios Sangeeta Trott Jing Lyu Dina Khalifa | 2022/12 |
Is luxury democratization impactful? Its moderating effect between value perceptions and consumer purchase intentions | Journal of Business Research | Paurav Shukla Veronica Rosendo-Rios Dina Khalifa | 2022/2/1 |
The influence of creative packaging design on customer motivation to process and purchase decisions | Journal of Business Research | Paurav Shukla Jaywant Singh Weisha Wang | 2022 |
Systematic literature review online gaming addiction among children and young adults: A framework and research agenda | Veronica Rosendo-Rios Sangeeta Trott Paurav Shukla | 2022/6/1 | |
Desire, need, and obligation: Examining commitment to luxury brands in emerging markets | International Business Review | Jaywant Singh Paurav Shukla Bodo Schlegelmilch | 2021 |
When endorsers behave badly: consumer self-expression and negative meaning transfer | International Journal of Advertising | Jovica Breberina Paurav Shukla Veronica Rosendo-Rios | 2022/5/19 |
Minimalism in consumption: A typology and brand engagement strategies | Journal of Business Research | Aniruddha Pangarkar Paurav Shukla Charles R. Taylor | 2021/4/1 |
Intra and inter-country comparative effects of symbolic motivations on luxury purchase intentions in emerging markets | International Business Review | Paurav Shukla Veronica Rosendo-Rios | 2021 |
Can luxury fashion brands ever really be inclusive? | The Conversation | Dina Khalifa Paurav Shukla | 2021/8/10 |
Digitalized social support in the healthcare environment: Effects of the types and sources of social support on psychological well-being | Technological Forecasting and Social Change | Guicheng Wang Weisha Shukla Paurav Shi | 2021 |
Co-Authors
