Sangeeta Sharma

About Sangeeta Sharma

Sangeeta Sharma, With an exceptional h-index of 11 and a recent h-index of 9 (since 2020), a distinguished researcher at Birla Institute of Technology and Science, specializes in the field of Advertising, Communication, Education, Gender Studies, Media.

His recent articles reflect a diverse array of research interests and contributions to the field:

Women in refugee camps: reel representation of marginality in the extremes

Femluencing: Integration of Femvertising and Influencer Marketing on Social Media

Product placement in entertainment industry: a systematic review

Enhancing non-verbal communication in online classes: a conceptual framework

Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis

Advertising: Planning and implementation

Strengthening the ties: a student exchange programme between Japan and India

Synectics model applied in basic theory of computational fluid dynamics

Sangeeta Sharma Information

University

Position

Associate Professor

Citations(all)

496

Citations(since 2020)

306

Cited By

221

hIndex(all)

11

hIndex(since 2020)

9

i10Index(all)

13

i10Index(since 2020)

8

Email

University Profile Page

Birla Institute of Technology and Science

Google Scholar

View Google Scholar Profile

Sangeeta Sharma Skills & Research Interests

Advertising

Communication

Education

Gender Studies

Media

Top articles of Sangeeta Sharma

Title

Journal

Author(s)

Publication Date

Women in refugee camps: reel representation of marginality in the extremes

Feminist Media Studies

Pooja Chatterjee

Sushila Shekhawat

Sangeeta Sharma

2023/4/13

Femluencing: Integration of Femvertising and Influencer Marketing on Social Media

Journal of Interactive Advertising

Sangeeta Sharma

Arpan Bumb

2022/1/2

Product placement in entertainment industry: a systematic review

Sangeeta Sharma

Arpan Bumb

2022/1/2

Enhancing non-verbal communication in online classes: a conceptual framework

Journal of Education for Teaching

Sangeeta Sharma

Poonam Vyas

2022/1/1

Marketing at the Bottom of the Pyramid: Overcoming the Challenges through MICMAC Analysis

Journal of Global Marketing

Sangeeta Sharma

Arpan Bumb

2021/8/8

Advertising: Planning and implementation

Sangeeta Sharma

Raghuvir Singh

2021

Strengthening the ties: a student exchange programme between Japan and India

Intercultural Education

Sangeeta Sharma

PRIYA CHRISTINA Sande

2021/5/4

Synectics model applied in basic theory of computational fluid dynamics

International Journal of Mechanical Engineering Education

PC Sande

S Sharma

2021/4

Should I be portrayed like this? An exploration of Indian women in television advertising

Feminist Media Studies

Madhusmita Das

Sangeeta Sharma

2021/11/5

Role Portrayal of Women in Advertising: An Empirical Study

Journal of International Women's Studies

Sangeeta Sharma

Arpan Bumb

2021

Journal of International Women's Studie s

Women's Studies

Sara Ababneh

2020/2

The challenges faced in technology-driven classes during covid-19

International Journal of Distance Education Technologies (IJDET)

Sangeeta Sharma

Arpan Bumb

2021/1/1

Culture in advertising: model for Indian markets

Journal for Cultural Research

Sangeeta Sharma

Arpan Bumb

2020/4/2

Improving Classroom Delivery of Engineering Education Through Design Thinking

Sangeeta Sharma

Priya Christina Sande

2020/7/28

Learning Soft Skills Through Group Discussion.

IUP Journal of Soft Skills

Sangeeta Sharma

Sushila Shekhawat

2020/12/1

Exploring the Liaising Role of Community Health Workers in the Bordering Region of India-Bangladesh: A Mix-Method Approach

Online Journal of Health and Allied Sciences

T Shukla Nath

S Sharma

2020/5/31

Split: A life—the saga of a woman in search of equanimity: by Taslima Nasrin, Gurgaon, Penguin Random House, 2018, 503 pp., INR 496 (paperback), ISBN 978-0-6700-9018-1

Sangeeta Sharma

Anushree Sharma

2020/10/1

Inculcating Life Skills Among College Students Through Films

IUP Journal of Soft Skills

Sushila Shekhawat

Sangeeta Sharma

2020/9/1

Factors Affecting College Students' Effectiveness for Cooperative Learning through Structural Equation Modelling

Universal Journal of Educational Research

Sangeeta Sharma

Arpan Bumb

2020/7/29

See List of Professors in Sangeeta Sharma University(Birla Institute of Technology and Science)