Natalia Velikova

Natalia Velikova

Texas Tech University

H-index: 22

North America-United States

About Natalia Velikova

Natalia Velikova, With an exceptional h-index of 22 and a recent h-index of 18 (since 2020), a distinguished researcher at Texas Tech University, specializes in the field of wine marketing, wine tourism, wine consumer behavior, wine education.

His recent articles reflect a diverse array of research interests and contributions to the field:

A toast to emerging terroir: exploring consumer attitudes toward local wine in Ukraine

Wines with sustainable attributes: How much do consumers know about them, and why does it matter?

A comparative analysis of changes in consumers’ perceptions and attitudes toward local wines in an emerging wine region

The impact of nutrition labeling on consumer perceptions of wine

Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent

Destination image and the perceptions of regional iconic goods

Winery Business Models: A Global Typology

Exploring the Role of Nostalgia in Wine Consumption: The Very Best of Georgia

Natalia Velikova Information

University

Position

Professor of Wine Marketing at

Citations(all)

1742

Citations(since 2020)

978

Cited By

1116

hIndex(all)

22

hIndex(since 2020)

18

i10Index(all)

34

i10Index(since 2020)

26

Email

University Profile Page

Texas Tech University

Google Scholar

View Google Scholar Profile

Natalia Velikova Skills & Research Interests

wine marketing

wine tourism

wine consumer behavior

wine education

Top articles of Natalia Velikova

Title

Journal

Author(s)

Publication Date

A toast to emerging terroir: exploring consumer attitudes toward local wine in Ukraine

International Journal of Wine Business Research

Oleksandra Hanchukova

Natalia Velikova

Olena Motuzenko

2024/2/7

Wines with sustainable attributes: How much do consumers know about them, and why does it matter?

International Journal of Hospitality Beverage Management

Mohammad Alimohammadirokni

Atefeh Emadlou

Natalia Velikova

2023/6/28

A comparative analysis of changes in consumers’ perceptions and attitudes toward local wines in an emerging wine region

Journal of Food Distribution Research

Tullaya Boonsaeng

Olga Murova

Natalia Velikova

2023

The impact of nutrition labeling on consumer perceptions of wine

Journal of Consumer Marketing

Deidre Popovich

Natalia Velikova

2023/7/31

Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent

Social Responsibility Journal

Nick E Johnston

Tun-Min Jai

Kelly Virginia Phelan

Natalia Velikova

2023/7/28

Destination image and the perceptions of regional iconic goods

Current Issues in Tourism

Natalia Velikova

Steve Charters

Laurence Cogan-Marie

2023/7/26

Winery Business Models: A Global Typology

Donna Sears

Terrance Weatherbee

Tatiana Bouzdine-Chameeva

Joanna Fountain

Natalia Velikova

...

2022

Exploring the Role of Nostalgia in Wine Consumption: The Very Best of Georgia

12th International Conference of the Academy of Wine Business Research

Natalia Velikova

Sophie Ghvanidze

Phatima Mamardashvili

2021/7/6

Influence of corporate governance on financial performance among alcohol beverage firms

Journal of Quality Assurance in Hospitality & Tourism

Danny Woosik Choi

Natalia Velikova

Seoki Lee

2021/7/4

The effect of COVID-19 on US wine consumption: Six months after the original lockdown

Natalia Velikova

Oleksandra Hanchukova

Bogdan Olevskyi

Hunter D'Camp

2021/5/14

“That’s not a man’s drink”. The construction of gendered identities through stories of wine consumption in Kenya

International Journal of Wine Business Research

Tim Clifton

Jonathan Clifton

Natalia Velikova

2021/7/13

Business models and wineries: The many forms of a complex organization

Donna Sears

T Weatherbee

Tatiana Bouzdine-Chameeva

Joanna Fountain

Natalia Velikova

2021/7/6

An inquiry into the pedagogy of the sensory perception tasting component of wine courses in the time of COVID-19

Wine Business Journal

Adam Carmer

Natalia Velikova

Jean Hertzman

Christine Bergman

Michael Wray

...

2020/12/26

Generational differences in risk perception and situational uses of wine information sources

International Journal of Wine Business Research

Matthew J Bauman

Natalia Velikova

Tim Dodd

Trey Blankenship

2020/4/30

See List of Professors in Natalia Velikova University(Texas Tech University)

Co-Authors

H-index: 31
Debbie Laverie

Debbie Laverie

Texas Tech University

H-index: 23
Dale Duhan

Dale Duhan

Texas Tech University

H-index: 20
Coy Callison

Coy Callison

Texas Tech University

H-index: 20
Jo Fountain

Jo Fountain

Lincoln University

H-index: 19
Tunmin (Catherine) Jai

Tunmin (Catherine) Jai

Texas Tech University

H-index: 19
Tatiana Bouzdine-Chameeva

Tatiana Bouzdine-Chameeva

KEDGE Business School

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