Dale Duhan

Dale Duhan

Texas Tech University

H-index: 23

North America-United States

About Dale Duhan

Dale Duhan, With an exceptional h-index of 23 and a recent h-index of 14 (since 2020), a distinguished researcher at Texas Tech University, specializes in the field of Marketing strategy, International Marketing, Marketing Relationships, Marketing Effectiveness.

His recent articles reflect a diverse array of research interests and contributions to the field:

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?

Sensation Transference from Product Labels: Influences on Customer Willingness-to-Pay

The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers

Demand disruption and channel-based supply chain flexibility: There’s much to learn from the shortages of spring 2020

An Affinity for Variety: Umbrella Brands and Buyer Behavior: An Abstract

Perceived market risk in new ventures: A study of early-phase business angel investment screening

What’s behind the empty grocery shelves

Dale Duhan Information

University

Position

Professor of Marketing and Buskerud University College

Citations(all)

3561

Citations(since 2020)

868

Cited By

2917

hIndex(all)

23

hIndex(since 2020)

14

i10Index(all)

28

i10Index(since 2020)

19

Email

University Profile Page

Texas Tech University

Google Scholar

View Google Scholar Profile

Dale Duhan Skills & Research Interests

Marketing strategy

International Marketing

Marketing Relationships

Marketing Effectiveness

Top articles of Dale Duhan

Title

Journal

Author(s)

Publication Date

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

Journal of Marketing

Kellilynn M Frias

Mrinal Ghosh

Narayan Janakiraman

Dale F Duhan

Robert F Lusch

2023/9

The influence of corporate social responsibility appeals (CSRAs) on product sales: Which appeal types perform better?

Proceeding of International Conference Sustainable Competitive Advantage

Esti Julia Irawan

Ary Yunanto

Retno Kurniasih

2022/10/27

Sensation Transference from Product Labels: Influences on Customer Willingness-to-Pay

Available at SSRN 3869542

Dale F Duhan

Shannon B Rinaldo

2021

The preservation of loyalty halo effects: An investigation of the post-product-recall behavior of loyal customers

Journal of Business Research

Kyung-Ah Kay Byun

Dale F Duhan

Mayukh Dass

2020/8/1

Demand disruption and channel-based supply chain flexibility: There’s much to learn from the shortages of spring 2020

Supply Chain Management Review

Daniel Taylor

Alan Pritchard

Dale Duhan

Shashank Mishra

2020/5/18

An Affinity for Variety: Umbrella Brands and Buyer Behavior: An Abstract

Claudia-Roxana Rusu

Jean-François Trinquecoste

Dale F Duhan

2020

Perceived market risk in new ventures: A study of early-phase business angel investment screening

Journal of Macromarketing

Kellilynn M Frias

Deidre L Popovich

Dale F Duhan

Robert F Lusch

2020/9

What’s behind the empty grocery shelves

Supply Chain Management Review

Daniel Taylor

Alan Pritchard

Dale Duhan

Shashank Mishra

2020/8

See List of Professors in Dale Duhan University(Texas Tech University)