Tunmin (Catherine) Jai
Texas Tech University
H-index: 19
North America-United States
Top articles of Tunmin (Catherine) Jai
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
3D Avatars and Body Image Perception of Young Adults: An Exploratory Study | International Textile and Apparel Association Annual Conference Proceedings | Callie Butcher Tunmin Catherine Jai Mahendran Balasubramanian | 2024/1/22 |
I can find the right product with AR! The mediation effects of shopper engagement on intent to purchase beauty products | Journal of Retailing and Consumer Services | R.P. Recalde D/ Jai T.C. and Jones | 2024/2/23 |
Letting Customers Participate: Co-creating with Apparel Brands on Social Media | International Textile and Apparel Association Annual Conference Proceedings | Daniella M Recalde Tunmin Catherine Jai Robert Paul Jones Leslie Cuevas | 2024/1/27 |
Green Branding: Role of Transparency and Source Credibility | International Textile and Apparel Association Annual Conference Proceedings | Khirul Basar Mim Farhan Haque Tunmin Catherine Jai | 2024/1/27 |
Innovative Technologies in Fashion Retail Landscape–Bridging the Industry Trends, Pedagogical Advancements, and Research Agenda | Jihyun Kim Tunmin Catherine Jai Ruirui Zhang Ryan Teng Vadim Rogovskiy | 2024/1/26 | |
Supporting sustainable marketing programs: exploring relationships between cultural values, green attitudes and intent | Social Responsibility Journal | Nick E Johnston Tun-Min Jai Kelly Virginia Phelan Natalia Velikova | 2023/7/28 |
Dreams Really Do Come True: How 3D Technology Will Shake the Future of Online Retailing | International Textile and Apparel Association Annual Conference Proceedings | Rilyn Westbrook Jessica Vice Tunmin Catherine Jai Hyo Jung Julie Julie Chang | 2022/9/23 |
Building brand loyalty on social media: theories, measurements, antecedents, and consequences | Journal of Brand Management | Tunmin Catherine Jai Xiao Tong Hsiangting Shatina Chen | 2022/1/1 |
Is sustainable positioning the new path to achieve eWOM and brand loyalty? An investigation on the Gen Z market of US apparel brands | International Textile and Apparel Association Annual Conference Proceedings | Khirul Basar Mim Tunmin Catherine Jai Stacy Lee | 2022/12/31 |
The Influence of Big-Five Personality Traits on Independent Restaurant Owners’ Entrepreneurial Behavior | 한국외식산업학회지 | Sung-Po Yi Tun-Min Jai | 2022/12 |
The influence of sustainable positioning on eWOM and brand loyalty: analysis of credible sources and transparency practices based on the SOR model | Sustainability | Khirul Basar Mim Tunmin Jai Stacy H Lee | 2022/9/30 |
Food Safety Education for Elementary School Students Worldwide | Li-Ling Peng Allison Childress John Dawson Tun-Min Jai Narissra Maria Punyanunt-Carter | 2021/1/1 | |
Trust and commitment: Effect of applying consumer data rights on US Consumers' attitudes toward online retailers in big data era | Journal of Consumer Behaviour | Brooke Willis Tunmin Jai Mitzi Lauderdale | 2021/11 |
Trust fall: data breach perceptions from loyalty and non-loyalty customers | The Service industries journal | Hsiangting Shatina Chen Tun-Min Jai | 2021/10/26 |
Seeing it is like touching it: Unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study) | Journal of Interactive Marketing | Tun-Min Jai Dan Fang Forrest S Bao Russell N James III Tianwen Chen | 2021/2 |
Fashion Influencers: An Exploratory Study of How They Are Revolutionizing Modern Retail Marketing | 한국유통학회 학술대회 발표논문집 | Francine Bruess Robert Jones Tun-Min Jai Hyo-Jung Chang | 2020/8 |
Examining green reviews on TripAdvisor: Comparison between resort/luxury hotels and business/economy hotels | International Journal of Hospitality & Tourism Administration | Jieun Song Tun-Min Jai Xu Li | 2020/4/2 |
It’s an Influencer’s World & We’re All Just Living in It: How Can Fashion Influencers Build Their Community with a Generation Z Audience? | International Textile and Apparel Association Annual Conference Proceedings | Karli Scott Tun-Min Catherine Jai Hyo Jung Julie Julie Chang | 2020/12/28 |
Do US Consumers Want More Power over their Personal Data? A Preliminary Study on Consumer Data Right Preferences: An Abstract | Brooke Willis Tunmin Jai | 2020 | |
The Effects of Sustainability Perceptions on Perceived Values and Brand Love for Outdoor versus Fast Fashion Apparel Brands | International Textile and Apparel Association Annual Conference Proceedings | Haylie Hicks Deborah C Fowler Hyo Jung Julie Julie Chang Tun-Min Catherine Jai | 2020/12/28 |
