Muhammad Mohsin Butt

Muhammad Mohsin Butt

Institute of Business Administration

H-index: 23

Asia-Pakistan

About Muhammad Mohsin Butt

Muhammad Mohsin Butt, With an exceptional h-index of 23 and a recent h-index of 20 (since 2020), a distinguished researcher at Institute of Business Administration, specializes in the field of Marketing, Islamic Marketing, Brand Equity.

His recent articles reflect a diverse array of research interests and contributions to the field:

Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty

When and why employees take charge in the Workplace: the roles of learning goal orientation, role-breadth self-efficacy and co-worker support

Collaborative learning in online breakout rooms: the effects of learner attributes on purposeful interpersonal interaction and perceived learning

Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective

Analysing online reviews of restaurants in Malaysia: A novel approach to descriptive and predictive analytic

Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

Muhammad Mohsin Butt Information

University

Position

___

Citations(all)

3770

Citations(since 2020)

2556

Cited By

2280

hIndex(all)

23

hIndex(since 2020)

20

i10Index(all)

28

i10Index(since 2020)

27

Email

University Profile Page

Institute of Business Administration

Google Scholar

View Google Scholar Profile

Muhammad Mohsin Butt Skills & Research Interests

Marketing

Islamic Marketing

Brand Equity

Top articles of Muhammad Mohsin Butt

Title

Journal

Author(s)

Publication Date

Rollover service contracts: the influences of perceived value, convenience, confusion and switching costs on consumer satisfaction and service loyalty

Journal of Strategic Marketing

Muhammad Mohsin Butt

Stephen Wilkins

Joe Hazzam

Ben Marder

2024/3/15

When and why employees take charge in the Workplace: the roles of learning goal orientation, role-breadth self-efficacy and co-worker support

Review of Managerial Science

Michelle She Min Ngo

Michael J Mustafa

Muhammad Mohsin Butt

2023/7

Collaborative learning in online breakout rooms: the effects of learner attributes on purposeful interpersonal interaction and perceived learning

International Journal of Educational Management

Stephen Wilkins

Muhammad Mohsin Butt

Joe Hazzam

Ben Marder

2023/3/22

Antecedents and consequences of students’ attitudes towards internationally accredited business schools: a signalling theory perspective

Journal of Marketing for Higher Education

Muhammad Mohsin Butt

Jeroen Huisman

Dildar Hussain

Muhammad Alam

Muslim Amin

2021/6/22

Analysing online reviews of restaurants in Malaysia: A novel approach to descriptive and predictive analytic

Kok Wei Khong

Shasha Teng

Mohammad Mohsin Butt

Babajide AbuBakr Muritala

2021

Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

Journal of Islamic Marketing

Muhammad Mohsin Butt

Kok Wei Khong

Muhammad Alam

2020/5/18

See List of Professors in Muhammad Mohsin Butt University(Institute of Business Administration)

Co-Authors

H-index: 64
Jeroen Huisman

Jeroen Huisman

Universiteit Gent

H-index: 42
Hiram Ting

Hiram Ting

UCSI University

H-index: 38
Muslim Amin

Muslim Amin

Taylor's University

H-index: 37
Andrea Pérez (ORCID: 0000-0003-3521-1783)

Andrea Pérez (ORCID: 0000-0003-3521-1783)

Universidad de Cantabria

H-index: 30
Khong Kok Wei

Khong Kok Wei

Taylor's University

H-index: 29
Ernest Cyril de Run

Ernest Cyril de Run

Universiti Malaysia Sarawak

academic-engine