Khong Kok Wei

Khong Kok Wei

Taylor's University

H-index: 30

Asia-Malaysia

About Khong Kok Wei

Khong Kok Wei, With an exceptional h-index of 30 and a recent h-index of 25 (since 2020), a distinguished researcher at Taylor's University, specializes in the field of Marketing Analytics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Leveraging Technology for Environmental Awareness: Insights from Experimental Research with Middle School Students in Malaysia

How blockchain technology hyperautomatically affects corporate performance by green supply chain?

Investigating the relationships between MOOC consumers' perceived quality, emotional experiences, and intention to recommend: an NLP-based approach

Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media

What factors drive the purchase of paid online courses? A systematic literature review

Using big data to understand the online ecology of COVID-19 vaccination hesitancy

The Power of Stars: Celebrity Athlete Product Endorsement in Social Media

An NLP-Based Approach to Modelling of Consumers Perceived Quality and Intention to Recommend in Paid Massive Open Online Courses (Moocs): Mediating Roles of Consumption Emotions

Khong Kok Wei Information

University

Position

___

Citations(all)

4276

Citations(since 2020)

2997

Cited By

2303

hIndex(all)

30

hIndex(since 2020)

25

i10Index(all)

52

i10Index(since 2020)

44

Email

University Profile Page

Taylor's University

Google Scholar

View Google Scholar Profile

Khong Kok Wei Skills & Research Interests

Marketing Analytics

Top articles of Khong Kok Wei

Title

Journal

Author(s)

Publication Date

Leveraging Technology for Environmental Awareness: Insights from Experimental Research with Middle School Students in Malaysia

RMLE Online

Anum Zahra

Zahra Waheed

Tehreem Fatima

Kok Wei Khong

2024/4/20

How blockchain technology hyperautomatically affects corporate performance by green supply chain?

Enterprise Information Systems

Fei Jiang

Khong Kok Wei

Sin-Pei Ng

Muslim Amin

Halimin Herjanto

...

2023/10/3

Investigating the relationships between MOOC consumers' perceived quality, emotional experiences, and intention to recommend: an NLP-based approach

Online Information Review

Lan Ma

Saeed Pahlevan Sharif

Arghya Ray

Kok Wei Khong

2023/5/9

Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media

Asia-Pacific Journal of Business Administration

Nan Jiang

Kok Wei Khong

Jen Ling Gan

Jason James Turner

ShaSha Teng

...

2022/12/15

What factors drive the purchase of paid online courses? A systematic literature review

Lan Ma

Saeed Pahlevan Sharif

Kok Wei Khong

2022/7/30

Using big data to understand the online ecology of COVID-19 vaccination hesitancy

Humanities and Social Sciences Communications

Shasha Teng

Nan Jiang

Kok Wei Khong

2022/5/6

The Power of Stars: Celebrity Athlete Product Endorsement in Social Media

Nan Jiang

Khong Kok Wei

Gan Jen Ling

Teng Shasha

Jesrina Ann Xavier

2021

An NLP-Based Approach to Modelling of Consumers Perceived Quality and Intention to Recommend in Paid Massive Open Online Courses (Moocs): Mediating Roles of Consumption Emotions

Ma Lan

Saeed Pahlevan Sharif

Arghya Ray

Khong Kok Wei

2021

Analysing online reviews of restaurants in Malaysia: a novel approach to descriptive and predictive analytics

Kok Wei Khong

Shasha Teng

Mohammad Mohsin Butt

Babajide AbuBakr Muritala

2021

Examining actual consumer usage of E-wallet: A case study of big data analytics

Computers in Human Behavior

Shasha Teng

Kok Wei Khong

2021/8/1

Cyberbully via social media: an antecedent study of prevalence and determinant during Covid-19 Pandemic Lockdown in Malaysia

Nan Jiang

Gan Jen Ling

Khong Kok Wei

Teng Shasha

Sin Jia Min

2021

YouTube Video comments on healthy eating: descriptive and predictive analysis

JMIR public health and surveillance

Shasha Teng

Kok Wei Khong

Saeed Pahlevan Sharif

Amr Ahmed

2020/10/1

Managing corporate brand behavioural integrity: a case of alleged violation of Halal certification

Journal of Islamic Marketing

Muhammad Mohsin Butt

Kok Wei Khong

Muhammad Alam

2020/5/18

Conceptualizing and validating resource recombination in context of higher educational institution competitiveness

International Journal of Organizational Analysis

Dilnaz Muneeb

Kok Wei Khong

Christine Ennew

Mohan Avvari

2020/4/22

Palm oil and its environmental impacts: A big data analytics study

Journal of Cleaner Production

Shasha Teng

Kok Wei Khong

Norbani Che Ha

2020/11/20

Sentiment drivers of hotel customers: a hybrid approach using unstructured data from online reviews

Asia-Pacific journal of business administration

Ree Chan Ho

Madusha Sandamali Withanage

Kok Wei Khong

2020/11/4

See List of Professors in Khong Kok Wei University(Taylor's University)

Co-Authors

H-index: 37
Saeed Pahlevan Sharif

Saeed Pahlevan Sharif

Taylor's University

H-index: 33
Mahendhiran Sanggaran Nair

Mahendhiran Sanggaran Nair

Sunway University

H-index: 23
Muhammad Mohsin Butt

Muhammad Mohsin Butt

Institute of Business Administration

H-index: 17
Norbani Che-Ha

Norbani Che-Ha

Universiti Malaya

H-index: 15
Associate Professor Ts. Dr. Goh Wei Wei

Associate Professor Ts. Dr. Goh Wei Wei

Taylor's University

H-index: 11
Shasha Teng

Shasha Teng

Taylor's University

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