Shasha Teng

Shasha Teng

Taylor's University

H-index: 11

Asia-Malaysia

About Shasha Teng

Shasha Teng, With an exceptional h-index of 11 and a recent h-index of 11 (since 2020), a distinguished researcher at Taylor's University, specializes in the field of Social Media Marketing, Data Analytics.

His recent articles reflect a diverse array of research interests and contributions to the field:

Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media

Using big data to understand the online ecology of COVID-19 vaccination hesitancy

Analysing online reviews of restaurants in Malaysia: a novel approach to descriptive and predictive analytic

Examining actual consumer usage of E-wallet: A case study of big data analytics

Palm oil and its environmental impacts: A big data analytics study

YouTube Video Comments on Healthy Eating: Descriptive and Predictive Analysis

Shasha Teng Information

University

Position

___

Citations(all)

1120

Citations(since 2020)

941

Cited By

424

hIndex(all)

11

hIndex(since 2020)

11

i10Index(all)

11

i10Index(since 2020)

11

Email

University Profile Page

Taylor's University

Google Scholar

View Google Scholar Profile

Shasha Teng Skills & Research Interests

Social Media Marketing

Data Analytics

Top articles of Shasha Teng

Title

Journal

Author(s)

Publication Date

Impact of athlete performance and brand social value on product involvement: a mediation role of celebrity endorsement in social media

Asia-Pacific Journal of Business Administration

Nan Jiang

Kok Wei Khong

Jen Ling Gan

Jason James Turner

ShaSha Teng

...

2022/12/15

Using big data to understand the online ecology of COVID-19 vaccination hesitancy

Humanities and Social Sciences Communications

Shasha Teng

Nan Jiang

Kok Wei Khong

2022/5/6

Analysing online reviews of restaurants in Malaysia: a novel approach to descriptive and predictive analytic

Kok Wei Khong

Shasha Teng

Mohammad Mohsin Butt

Babajide AbuBakr Muritala

2021

Examining actual consumer usage of E-wallet: A case study of big data analytics

Computers in Human Behavior

Shasha Teng

Kok Wei Khong

2021/8/1

Palm oil and its environmental impacts: A big data analytics study

Journal of Cleaner Production

Shasha Teng

Kok Wei Khong

Norbani Che Ha

2020/11/20

YouTube Video Comments on Healthy Eating: Descriptive and Predictive Analysis

JMIR public health and surveillance

Shasha Teng

Kok Wei Khong

Saeed Pahlevan Sharif

Amr Ahmed

2020/10/1

See List of Professors in Shasha Teng University(Taylor's University)