ProfessorsProfessors of Universiti Malaysia SarawakErnest Cyril de Run

Ernest Cyril de Run

Universiti Malaysia Sarawak

H-index: 29

Asia-Malaysia

About Ernest Cyril de Run

Ernest Cyril de Run, With an exceptional h-index of 29 and a recent h-index of 20 (since 2020), a distinguished researcher at Universiti Malaysia Sarawak, specializes in the field of Marketing, Business.

His recent articles reflect a diverse array of research interests and contributions to the field:

Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix

Using mixed methods research as a tool for developing an indigenous cultural values instrument in Malaysia

Ernest Cyril de Run Information

University	Universiti Malaysia Sarawak
Position	Professor
Citations(all)	3219
Citations(since 2020)	1859
Cited By	2093
hIndex(all)	29
hIndex(since 2020)	20
i10Index(all)	58
i10Index(since 2020)	35
Email	Access Email
University Profile Page	Universiti Malaysia Sarawak
Google Scholar	View Google Scholar Profile

Ernest Cyril de Run Skills & Research Interests

Marketing

Business

Top articles of Ernest Cyril de Run

Title	Journal	Author(s)	Publication Date
Strategic brand management for higher education institutions with graduate degree programs: empirical insights from the higher education marketing mix	Journal of Strategic Marketing	Weng Marc Lim Teck Weng Jee Ernest Cyril De Run	2020/4/2
Using mixed methods research as a tool for developing an indigenous cultural values instrument in Malaysia	Journal of mixed methods research	Mehdi Taghipoorreyneh Ernest C de Run	2020/7