Andrea Pérez (ORCID: 0000-0003-3521-1783)

Andrea Pérez (ORCID: 0000-0003-3521-1783)

Universidad de Cantabria

H-index: 37

Europe-Spain

About Andrea Pérez (ORCID: 0000-0003-3521-1783)

Andrea Pérez (ORCID: 0000-0003-3521-1783), With an exceptional h-index of 37 and a recent h-index of 33 (since 2020), a distinguished researcher at Universidad de Cantabria, specializes in the field of Marketing, RSC, Sostenibilidad, Emprendimiento, Banca.

His recent articles reflect a diverse array of research interests and contributions to the field:

Stories or expositive messages? Comparing their effectiveness in corporate social responsibility communication

Dependency and Elderly Care: The Cost of the Long-Term Care System in the Context of the SDGs

A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021

CSR communication and media channel choice in the hospitality and tourism industry

Turning teachers into entrepreneurship role models: Development of a measurement scale of useful characteristics

Companies and the UN Sustainable Development Goals: At the Intersection Between Social Impact and Business Value

Social Entrepreneurship Typologies: Mapping the Territory

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Andrea Pérez (ORCID: 0000-0003-3521-1783) Information

University

Position

___

Citations(all)

5929

Citations(since 2020)

4091

Cited By

3258

hIndex(all)

37

hIndex(since 2020)

33

i10Index(all)

63

i10Index(since 2020)

61

Email

University Profile Page

Universidad de Cantabria

Google Scholar

View Google Scholar Profile

Andrea Pérez (ORCID: 0000-0003-3521-1783) Skills & Research Interests

Marketing

RSC

Sostenibilidad

Emprendimiento

Banca

Top articles of Andrea Pérez (ORCID: 0000-0003-3521-1783)

Title

Journal

Author(s)

Publication Date

Stories or expositive messages? Comparing their effectiveness in corporate social responsibility communication

International Journal of Business Communication

Andrea Pérez

Elisa Baraibar-Diez

Maria del Mar Garcia de los Salmones

2024/4

Dependency and Elderly Care: The Cost of the Long-Term Care System in the Context of the SDGs

Sustainability

Belén Díaz Díaz

Rebeca García-Ramos

Carlos López Gutiérrez

Andrea Pérez

2023/11/6

A bibliometric analysis of green marketing in marketing and related fields: From 1991 to 2021

Shaoshan Wang

Matthew Tingchi Liu

Andrea Pérez

2023/11/2

CSR communication and media channel choice in the hospitality and tourism industry

Tourism Management Perspectives

Andrea Pérez

María Del Mar García De Los

2023/1/1

Turning teachers into entrepreneurship role models: Development of a measurement scale of useful characteristics

The International Journal of Management Education

Paula San-Martín

Andrea Pérez

Ana Fernández-Laviada

2022/11/1

Companies and the UN Sustainable Development Goals: At the Intersection Between Social Impact and Business Value

Elsa Diez-Busto

Paula San-Martín

Andrea Pérez

2022

Social Entrepreneurship Typologies: Mapping the Territory

Andrea Pérez

Carlos López-Gutiérrez

Ana Fernández-Laviada

2022

Social and environmental concerns within ethical fashion: general consumer cognitions, attitudes and behaviours

Journal of Fashion Marketing and Management: An International Journal

Andrea Pérez

Jesús Collado

Matthew T Liu

2022/12/9

The effect of role model teachers on students' entrepreneurial competencies and intentions

Education+ Training

Paula San-Martín

Andrea Pérez

Ana Fernández-Laviada

Estefanía Palazuelos

2022/11/8

Coverage of Poverty in Business News: How Media Represent Public and Private Concern for People Living in Poverty

Andrea Pérez

2021/7/19

The importance of knowledge and trust for ethical fashion consumption

Asia Pacific Journal of Marketing and Logistics

Yongdan Liu

Matthew Tingchi Liu

Andrea Perez

Wilco Chan

Jesús Collado

...

2021/4/20

Model of teachable entrepreneurship competencies (M-TEC): Scale development

Geraldina Silveyra

Ángel Herrero

Andrea Pérez

2021/3/1

The teacher of entrepreneurship as a role model: Students' and teachers’ perceptions

The International Journal of Management Education

Paula San-Martín

Ana Fernández-Laviada

Andrea Pérez

Estefanía Palazuelos

2021/3/1

The sharing economy: The influence of perceived corporate social responsibility on brand commitment

Journal of Product and Brand Management

Mobin Fatma

Imran Khan

Zillur Rahman

Andrea Perez

2021

Sustainability, Digital Transformation and Fintech: The New Challenges of the Banking Industry

Andrea Pérez

2021

Future Advancements for CSR and the Sustainable Development Goals in a Post-COVID-19 World

Andrea Pérez

2021/9/17

How do knowledge and trust influence fast fashion consumption in an ethical way? An empirical study

Yongdan Liu

TC Liu

Andrea Perez

Ziying Mo

2020/11/1

Market reactions to CSR news in different industries

Corporate Communications: An International Journal

Andrea Pérez

María del Mar García de los Salmones

Carlos López-Gutiérrez

2020/5/5

Do all CSR news affect market value equally?

Social Responsibility Journal

Andrea Pérez

Carlos López-Gutiérrez

María del Mar García de los Salmones

2020/10/20

Information specificity, social topic awareness and message authenticity in CSR communication

Journal of Communication Management

Andrea Pérez

María del Mar García de los Salmones

Matthew T Liu

2020/4/22

See List of Professors in Andrea Pérez (ORCID: 0000-0003-3521-1783) University(Universidad de Cantabria)

Co-Authors

H-index: 78
Zillur Rahman

Zillur Rahman

Indian Institute of Technology Roorkee

H-index: 64
Ian Phau

Ian Phau

Curtin University

H-index: 34
Dr. Imran Khan

Dr. Imran Khan

Indian Institute of Technology Roorkee

H-index: 34
Ángel Herrero-Crespo

Ángel Herrero-Crespo

Universidad de Cantabria

H-index: 27
Héctor San Martín Gutiérrez

Héctor San Martín Gutiérrez

Universidad de Cantabria

H-index: 23
Muhammad Mohsin Butt

Muhammad Mohsin Butt

Institute of Business Administration

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