Zillur Rahman

About Zillur Rahman

Zillur Rahman, With an exceptional h-index of 78 and a recent h-index of 66 (since 2020), a distinguished researcher at Indian Institute of Technology Roorkee, specializes in the field of Marketing, Consumer Behaviour, Services Marketing, Branding, New Technologies.

His recent articles reflect a diverse array of research interests and contributions to the field:

Artificial Intelligence and Value Co-creation: A Review, Conceptual Framework and Directions for Future Research

Sustainably engaging employees in food wastage reduction: A conscious capitalism perspective

Curbing Unethical Consumer Behaviour: The Role of Religiosity, Consumer Ethical Beliefs and Anticipated Guilt

Mapping the Cause-Related Marketing (CRM) field: Document Co-citation and Bibliographic Coupling Approach.

A bibliometric analysis of scientific literature on guilt in marketing

Discrete emotions effect on consumer evaluation and behaviour: A contextual perspective and directions for future research

The Evolving Passage of Consumer Ethics Research: A Systematic Literature Review

A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement

Zillur Rahman Information

University

Position

Professor Department of Management Studies

Citations(all)

19539

Citations(since 2020)

14433

Cited By

10106

hIndex(all)

78

hIndex(since 2020)

66

i10Index(all)

162

i10Index(since 2020)

138

Email

University Profile Page

Indian Institute of Technology Roorkee

Google Scholar

View Google Scholar Profile

Zillur Rahman Skills & Research Interests

Marketing

Consumer Behaviour

Services Marketing

Branding

New Technologies

Top articles of Zillur Rahman

Title

Journal

Author(s)

Publication Date

Artificial Intelligence and Value Co-creation: A Review, Conceptual Framework and Directions for Future Research

Journal of Service Theory and Practice

Baby Chandra

Zillur Rahman

2024

Sustainably engaging employees in food wastage reduction: A conscious capitalism perspective

Journal of Cleaner Production

Jamidul Islam

Owais Nazir

Zillur Rahman

2023

Curbing Unethical Consumer Behaviour: The Role of Religiosity, Consumer Ethical Beliefs and Anticipated Guilt

International Journal of Ethics and Systems

S.M Hasan

Z Rahman

2023

Mapping the Cause-Related Marketing (CRM) field: Document Co-citation and Bibliographic Coupling Approach.

International Review on Public and Nonprofit Marketing

Tejaswi Patil

Zillur Rahman

2023

A bibliometric analysis of scientific literature on guilt in marketing

International Journal of Sustainable Development & Planning

Muhammad Yamin

Muhammad Izzudin

Krisna Murti

2023/9/1

Discrete emotions effect on consumer evaluation and behaviour: A contextual perspective and directions for future research

Journal of Consumer Behavior

Suchi Aeron

Zillur Rahman

2023/9/13

The Evolving Passage of Consumer Ethics Research: A Systematic Literature Review

International Journal of Emerging Markets

Syed Masroor Hassan

Zillur Rahman

2023

A conceptual debate on why religious consumers engage in ethical/unethical behavior: The role of moral disengagement

Syed Hassan

Zillur Rahman

Jamid Islam

2023

Brand hate: a literature review and future research agenda

European Journal of Marketing

Rahila Aziz

Zillur Rahman

2022/7/7

Exploring the antecedents and consequences of firm-stakeholder engagement process: A systematic review of literature

Corporate Governance and Sustainability Review

Avinash Pratap Singh

Zillur Rahman

2022

Stakeholder Engagement and Corporate Performances: Empirical Evidence From an Emerging Economy

Corporate Ownership & Control

Avinash Pratap Singh

Zillur Rahman

2022

Anthropomorphic Brand Management: An Integrated Review and Research Agenda

Journal of Business Research

Monika Sharma

Zillur Rahman

2022

Consumer ethics: A review and research agenda

Psychology & Marketing

Syed Masroor Hassan

Zillur Rahman

Justin Paul

2022

The sharing economy: The influence of perceived corporate social responsibility on brand commitment

Journal of Product and Brand Management

Mobin Fatma

Imran Khan

Zillur Rahman

Andrea Perez

2021

Commentary on Progressing Understanding of Online Customer Engagement: Recent Trends and Challenges

Journal of Internet Commerce (Scopus) (ABDC-B)

Jamid Islam

Zillur Rahman

Regina Connolly

2021/10

Prioritizing the TQM Enablers in HCEs for Improved Performance: An AHP Approach

Faisal Talib

Zillur Rahman

2021/3/24

Development and Validation of a Scale for Measuring City Image

International Journal of Instruction

Hussain Alkharusi

Said Aldhafri

Khoula Al-Hosni

Saleh Al-Busaidi

Bader Al-Kharusi

...

2017/7

Effect of CSR participation on employee sense of purpose and experienced meaningfulness: A self-determination theory perspective

Journal of Hospitality and Tourism Management( SSCI, ABDC-A, IF 3.415)

Owais Nazir

Jamid Ul Islam

Zillur Rahman

2021

Measuring TQM Awareness in Indian Hospitality Industry

Faisal Talib

Zillur Rahman

2021

Integrating corporate sustainability and sustainable development goals: towards a multi-stakeholder framework

Cogent Business & Management

Avinash Pratap Singh

Zillur Rahman

2021/1/1

See List of Professors in Zillur Rahman University(Indian Institute of Technology Roorkee)

Co-Authors

H-index: 34
Dr. Imran Khan

Dr. Imran Khan

Indian Institute of Technology Roorkee

H-index: 30
Faisal Talib (PhD, IITR)

Faisal Talib (PhD, IITR)

Aligarh Muslim University

H-index: 29
Jamid Ul Islam

Jamid Ul Islam

Prince Sultan University

H-index: 20
Divesh Kumar

Divesh Kumar

Malaviya National Institute of Technology, Jaipur

H-index: 15
Praveen Goyal

Praveen Goyal

Birla Institute of Technology and Science

H-index: 11
Dr.Ruchi Jain Garg

Dr.Ruchi Jain Garg

ITM University Gwalior

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