Dr. Imran Khan
Indian Institute of Technology Roorkee
H-index: 34
Asia-India
Top articles of Dr. Imran Khan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
CSR, brand image and WOM: a multiple mediation analysis | International Journal of Organizational Analysis | Mobin Fatma Imran Khan | 2024/2/16 |
SDL/ELM-informed brand co-creation and engagement during the COVID-19 crisis: Investigating the conditional effects of involvement and age | Journal of Strategic Marketing | Raouf Ahmad Rather Sıddık Bozkurt Imran Khan Tan Vo-Thanh Amir Zaib Abbasi | 2024/4/2 |
AR app-based brand engagement and outcomes: A moderated mediation approach | Journal of Retailing and Consumer Services | Imran Khan Mobin Fatma | 2024/1/1 |
Dynamics of social media involvement in building customer engagement and co-creation behavior: the moderating role of brand interactivity | Asia Pacific Journal of Marketing and Logistics, ABDC-A | Mir Satar Raouf Rather Shadma Shahid Jamid Islam Shakir Parrey | 2024/3 |
Development and validation of a scale for measuring E-retail brand experience | International Journal of Instruction | Hussain Alkharusi Said Aldhafri Khoula Al-Hosni Saleh Al-Busaidi Bader Al-Kharusi | 2017/7 |
Investigating metaverse marketing-enabled consumers’ social presence, attachment, engagement and (re) visit intentions | Journal of Retailing and Consumer Services | Zohra Ghali Raouf Ahmad Rather Imran Khan | 2024/3/1 |
Brand authenticity and consumers’ willingness to pay a premium price (WPP): The mediating role of brand identification | Journal of Brand Management | Mobin Fatma Imran Khan | 2024/2/21 |
Customer engagement outcomes in mobile applications: Self-congruence as a moderator | Journal of Retailing and Consumer Services | Imran Khan | 2023/11/1 |
Exploring Tourists’ Virtual Reality-Based Brand Engagement: A Uses-and-Gratifications Perspective | Journal of Travel Research (A*) | Raouf Ahmad Rather Linda D Hollebeek Sandra Maria Correia Loureiro Imran Khan Rajibul Hasan | 2023/4/7 |
Mobile app vs. desktop browser platforms: the relationships among customer engagement, experience, relationship quality and loyalty intention | Journal of Marketing Management, (SSCI IF 4.7), (ABDC-A) | Imran Khan Linda Hollebeek Mobin Fatma Jamid Islam Raouf Rather | 2022/8/17 |
Value creation or value destruction: conceptualizing the experiential nature of value‐in‐use | Journal of Consumer Behaviour | Muhammad Farrukh Abid Amjad Shamim Zaheen Khan Imran Khan | 2022/5 |
Engaging luxury brand consumers on social media | Journal of Consumer Marketing | Vikas Kumar Imran Khan Mobin Fatma Amrinder Singh | 2022 |
Make Every Interaction Count! - Assessing the Role of Customers' Self-Construal on Value Co-Creation at Service Encounters | The International Review of Retail, Distribution and Consumer Research | Amjad Shamim Jiseon Ahn Imran Khan Mahmood Shah Farrukh Abid | 2022 |
Do brands’ social media marketing activities matter? A moderation analysis | Journal of Retailing and Consumer Services | Imran Khan | 2022/1/1 |
Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix | Journal of Marketing Analytics | Sara Amoroso Simonetta Pattuglia Imran Khan | 2021/3 |
Employee Motivation to Co-Create Value (EMCCV): Construction and Validation of Scale | Journal of Retailing and Consumer Services | Muhammad Amin Amjad Shamim Zulkipli Ghazali Imran Khan | 2021 |
Do experience and engagement matter to millennial consumers? | Marketing Intelligence and Planning | IMRAN KHAN Mobin Fatma Vikas Kumar Sara Amoroso | 2021 |
Online destination brand experience and authenticity: Does individualism-collectivism orientation matter? | Journal of Destination Marketing & Management | Imran Khan Mobin Fatma | 2021/6/1 |
The effect of CSR engagement on eWOM on social media | International Journal of Organizational Analysis | Mobin Fatma Andrea Perez-Ruiz Imran Khan Zillur Rahman | 2020 |
Gender, loyalty card membership, age, and critical incident recovery: Do they moderate experience-loyalty relationship? | International Journal of Hospitality Management | Imran Khan Mobin Fatma Amjad Shamim Yatish Joshi Zillur Rahman | 2020/8/1 |
Co-Authors
