Min Xiao
Wichita State University
H-index: 5
North America-United States
Top articles of Min Xiao
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Environmental Communication on Twitter: The Impact of Source, Bandwagon Support, and Message Valence on Target Audiences | Sustainability | Min Xiao | 2023/10/11 |
Engaging in Dialogues: The Impact of Comment Valence and Influencer-Viewer Interaction on the Effectiveness of YouTube Influencer Marketing | Journal of Interactive Advertising | Min Xiao | 2023 |
Pride and Prejudice and Country-of-Origin Ecological Images: The Influence of COO Ecological Image on Consumer Evaluation of Product Greenness and Green Claim Credibility | Environmental Communication | Min Xiao Paul Myers | 2022 |
Endorsed by the Crowd: How Product Reviews and Review Metrics Affect Consumer Bandwagon Perception and Purchase Intention | Min Xiao Paul Myers | 2022 | |
Social Media Superstar: The Success and Controversy of DJ Khaled | Min Xiao | 2021 | |
" Overpriced Junk": The Overwhelming Impact of Negative User-Generated Comments on the Effectiveness of Influencer Marketing on YouTube | Min Xiao | 2021 | |
Factors influencing eSports viewership: An approach based on the theory of reasoned action | Communication & Sport | Min Xiao | 2020/2 |
Co-Authors
