Sylvia Chan-Olmsted

Sylvia Chan-Olmsted

University of Florida

H-index: 43

North America-United States

About Sylvia Chan-Olmsted

Sylvia Chan-Olmsted, With an exceptional h-index of 43 and a recent h-index of 26 (since 2020), a distinguished researcher at University of Florida, specializes in the field of Media Consumer, Engagement Strategy, Communication Technology, Media Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring Trust in Media Brands today: Definition, Dimensions and cross-national Differences

Towards the Measurement of Consumer Trust in Media Brands-Scale Development and Validation

Exploring the dimensions of media brand trust: a contemporary integrative approach

Decoding influencer marketing from a community perspective: typologies and marketing management implications

Culture Sensitivity and Information Access: A Qualitative Study among Ethnic Groups

Consumer Trust in AI–Human News Collaborative Continuum: Preferences and Influencing Factors by News Production Phases

Cultural-aware machine learning based analysis of covid-19 vaccine hesitancy

Rethinking Sustainability Communication: Meeting New Audience Needs with a Comprehensive Framework

Sylvia Chan-Olmsted Information

University

Position

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Citations(all)

6837

Citations(since 2020)

2808

Cited By

4569

hIndex(all)

43

hIndex(since 2020)

26

i10Index(all)

91

i10Index(since 2020)

57

Email

University Profile Page

University of Florida

Google Scholar

View Google Scholar Profile

Sylvia Chan-Olmsted Skills & Research Interests

Media Consumer

Engagement Strategy

Communication Technology

Media Management

Top articles of Sylvia Chan-Olmsted

Title

Journal

Author(s)

Publication Date

Exploring Trust in Media Brands today: Definition, Dimensions and cross-national Differences

International Journal on Media Management

Steffen Heim

Sylvia Chan-Olmsted

Claudia Fantapié Altobelli

Michael Fretschner

Lisa-Charlotte Wolter

2024/4/4

Towards the Measurement of Consumer Trust in Media Brands-Scale Development and Validation

Steffen Heim

Sylvia Chan-Olmsted

Claudia Fantapié Altobelli

Michael Fretschner

Lisa-Charlotte Wolter

2024/1

Exploring the dimensions of media brand trust: a contemporary integrative approach

Journal of Media Business Studies

Sylvia Chan-Olmsted

Julia Hyehyun Kim

2023/1/2

Decoding influencer marketing from a community perspective: typologies and marketing management implications

Asia Pacific Journal Of Marketing And Logistics

Rang Wang

Sylvia Chan-Olmsted

2023/11/2

Culture Sensitivity and Information Access: A Qualitative Study among Ethnic Groups

The Qualitative Report

Huan Chen

Sylvia Chan-Olmsted

My Thai

2023

Consumer Trust in AI–Human News Collaborative Continuum: Preferences and Influencing Factors by News Production Phases

Journalism and Media

Steffen Heim

Sylvia Chan-Olmsted

2023/9/11

Cultural-aware machine learning based analysis of covid-19 vaccine hesitancy

Raed Alharbi

Sylvia Chan-Olmsted

Huan Chen

My T Thai

2023/5/28

Rethinking Sustainability Communication: Meeting New Audience Needs with a Comprehensive Framework

Sylvia Chan-Olmsted

Lisa-Charlotte Wolter

Elisa Dorothee Adam

2023/12/20

Mapping the Evolution of Media Management and Industry Studies in Journalism & Mass Communication Quarterly: 100-Year Retrospective and Future Directions

Journalism & Mass Communication Quarterly

Sylvia M Chan-Olmsted

Jaemin Jung

2023/12

Podcasting as Advertising Channel: Understanding the context effect

Journal of Radio & Audio Media

Rang Wang

Sylvia Chan-Olmsted

2023/3/2

COVID-19 information seeking behavior versus value perception among US ethnic/racial minorities: differences and vaccination implications

Information Technology & People

Hyehyun Kim

Sylvia Chan-Olmsted

Huan Chen

2023/11/21

Understanding podcast users: Consumption motives and behaviors

New media & society

Sylvia Chan-Olmsted

Rang Wang

2022/3

Millennials’ adoption of radio station apps: The roles of functionality, technology, media, and brand factors

Journalism & mass communication quarterly

Sylvia Chan-Olmsted

Rang Wang

Kyung-Ho Hwang

2022/3

Smart speakers require smart management: Two Routes from user gratifications to privacy settings

International Journal of Communication

Kun Xu

Sylvia Chan-Olmsted

Fanjue Liu

2022/1/1

User perceptions and trust of explainable machine learning fake news detectors

International Journal of Communication

Jieun Shin

Sylvia Chan-Olmsted

2022/12/29

Influencer Marketing and Social Commerce: exploring the role of influencer communities in predicting usage intent

Journal of Interactive Advertising

Hyehyun Julia Kim

Sylvia Chan-Olmsted

2022/9/2

The effect of news consumption on fake news efficacy

Journal of Applied Journalism & Media Studies

Sylvia Chan-Olmsted

Yufan Sunny Qin

2022/3/1

CONSUMER DECISION-MAKING PROCESS IN INFLUENCER COMMERCE: A GROUNDED THEORY

American Academy of Advertising. Conference. Proceedings (Online)

Rang Wang

Sylvia Chan-Olmsted

2021

Marketing theatrical films for the mobile platform: the roles of web content/social media, brand extension, WOM, and windowing strategies

International Journal of Mobile Communications

Sang-Hyun Nam

Hun Kim

Byeng-Hee Chang

Sylvia M Chan-Olmsted

2021

The development of video streaming industry in Egypt: examining its market environment and business model

Journal of Media Business Studies

Rasha Allam

Sylvia Chan-Olmsted

2021/10/2

See List of Professors in Sylvia Chan-Olmsted University(University of Florida)

Co-Authors

H-index: 35
Louisa Ha

Louisa Ha

Bowling Green State University

H-index: 22
Hyejoon Rim

Hyejoon Rim

University of Minnesota-Twin Cities

H-index: 17
Mark Jamison

Mark Jamison

University of Florida

H-index: 5
Min Xiao

Min Xiao

Wichita State University

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