Yu-Hao Lee
University of Florida
H-index: 20
North America-United States
Top articles of Yu-Hao Lee
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types | Journal of Product & Brand Management | Fanjue Liu Yu-Hao Lee | 2024/2/7 |
Helping others and improving myself: The effects of natural-and supernatural-based awe in virtual reality | Computers in Human Behavior | Jih-Hsuan Tammy Lin Yu-Hao Lee Ji-Wei Yang Christine Cook | 2024/7/1 |
Virtually responsible? Attribution of responsibility toward human vs. virtual influencers and the mediating role of mind perception | Journal of Retailing and Consumer Services | Fanjue Liu Yu-Hao Lee | 2024/3/1 |
Investigating social presence in “In Real Life” streaming for community building | New Media & Society | Yu-Hao Lee Chien Wen Yuan Nanyi Bi | 2023/6/12 |
Seeking a sense of control or escapism? The role of video games in coping with unemployment | Games and Culture | Yu-Hao Lee Mo Chen | 2023/5 |
Examining Different Viewer Engagement Patterns for Social Capital on Streaming Communities | Social Science Computer Review | Chien Wen Yuan Yu-Hao Lee | 2023/12 |
How Value Congruence and Issue Relevance Affect Consumer Reactions to Corporate Political Advocacy | International Journal of Business Communication | Leping You Linda Hon Yu-Hao Lee | 2023/9/24 |
Moral Balancing in Video Games: The Moderating Role of Issue Congruency | Communication Research | Yu-Hao Lee Mo Chen Joyce Guo Qing Xu | 2023/8/29 |
I’m not a puppet, I’m a real boy! Gender presentations by virtual influencers and how they are received | Computers in Human Behavior | Yu-Hao Lee Chien Wen Tina Yuan | 2023/8/27 |
Twitch Users' Motivations and Practices during Community Mental Health Discussions | Proceedings of the ACM on Human-Computer Interaction | Jirassaya Uttarapong Nina LaMastra Reesha Gandhi Yu-hao Lee Chien Wen Yuan | 2022/1/14 |
How endorser-product congruity and self-expressiveness affect Instagram micro-celebrities’ native advertising effectiveness | Journal of Product & Brand Management | Susanna S Lee Huan Chen Yu-Hao Lee | 2022/1/6 |
Intergroup contact with a virtual refugee: Reducing prejudice through a cooperative game. | Psychology of Popular Media | Yu-Hao Lee Mo Chen | 2022/9/1 |
mHealth video gaming for human papillomavirus vaccination among college men—qualitative inquiry for development | Mhealth | Gabrielle Darville-Sanders Charkarra Anderson-Lewis Michael Stellefson Yu Hao Lee Jann MacInnes | 2022 |
Unveiling behind-the-scenes human interventions and examining source orientation in virtual influencer endorsements | Fanjue Liu Yu-Hao Lee | 2022/6/21 | |
A Digital Game for Undergraduate Calculus: Immersion, Calculation, and Conceptual Understanding | Yu-Hao Lee Norah E Dunbar Keri Kornelson Scott N Wilson Ryan Ralston | 2022 | |
My tutor is an AI: the effects of involvement and tutor type on perceived quality, perceived credibility, and use intention | Mo Chen Fanjue Liu Yu-Hao Lee | 2022/5/15 | |
Connecting and being connected: investigating friending practices across multiple social networking sites | Information Technology & People | Chien Wen Yuan Yu-Hao Lee | 2022/4/1 |
How perceived similarity moderates sympathy and pride appeal in organ donation messages | Transplantation proceedings | Sining Kong Yu-Hao Lee | 2021/9/1 |
Voices of the unsung: The role of social presence and interactivity in building empathy in 360 video | New media & society | Daniel Pimentel Sri Kalyanaraman Yu-Hao Lee Shiva Halan | 2021/8 |
Emotional framing of news on sexual assault and partisan user engagement behaviors | Journalism & Mass Communication Quarterly | Yu-Hao Lee Mo Chen | 2021/6 |
Co-Authors
