Rang Wang
University of Florida
H-index: 8
North America-United States
Top articles of Rang Wang
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Decoding influencer marketing from a community perspective: typologies and marketing management implications | Asia Pacific Journal Of Marketing And Logistics | Rang Wang Sylvia Chan-Olmsted | 2023/11/2 |
Exploring predictors of consumer digital engagement and political consumerism in corporate political advocacy | Telematics and Informatics | Leping You Rang Wang Xiaomeng Lan Linda Hon | 2023/4/1 |
Podcasting as Advertising Channel: Understanding the context effect | Journal of Radio & Audio Media | Rang Wang Sylvia Chan-Olmsted | 2023/3/2 |
Understanding podcast users: Consumption motives and behaviors | New media & society | Sylvia Chan-Olmsted Rang Wang | 2022/3 |
Millennials’ adoption of radio station apps: The roles of functionality, technology, media, and brand factors | Journalism & mass communication quarterly | Sylvia Chan-Olmsted Rang Wang Kyung-Ho Hwang | 2022/3 |
CONSUMER DECISION-MAKING PROCESS IN INFLUENCER COMMERCE: A GROUNDED THEORY | American Academy of Advertising. Conference. Proceedings (Online) | Rang Wang Sylvia Chan-Olmsted | 2021 |
Substitutability and complementarity of broadcast radio and music streaming services: The millennial perspective | Mobile Media & Communication | Sylvia Chan-Olmsted Rang Wang Kyung-Ho Hwang | 2020/5 |
Demystifying engagement: Chinese advertising practitioners’ perspective | International Journal of Market Research | Huan Chen Rang Wang Xuan Liang | 2020/5 |
Content marketing strategy of branded YouTube channels | Journal of Media Business Studies | Rang Wang Sylvia Chan-Olmsted | 2020/10/1 |
ADVERTISING EFFECTIVENESS ON PODCAST: THE ROLE OF MEDIA CONTEXT | American Academy of Advertising. Conference. Proceedings (Online) | Rang Wang Sylvia Chan-Olmsted | 2020 |
Multinational luxury brands’ communication strategies on international and local social media: Comparing Twitter and Weibo | Journal of International Consumer Marketing | Rang Wang Shuting Huang Natascha G Pérez-Ríos | 2020/8/7 |
16 Branding: Media brands and brands as media | Management and Economics of Communication | Sylvia M Chan-Olmsted Rang Wang | 2020/6/8 |
