Marcelo Vinhal Nepomuceno
HEC Montréal
H-index: 21
North America-Canada
Top articles of Marcelo Vinhal Nepomuceno
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Effect of Online Engagement on New Product Performance: Why Fit and Brand Longevity Matter | Journal of Interactive Marketing | Alexis Perron-Brault Renaud Legoux Danilo C. Dantas Marcelo Vinhal Nepomuceno | 2024/2 |
How reviews influence product usage post-purchase: An examination of video game playtime | Journal of Business Research | Matthew Philp Marcelo Vinhal Nepomuceno | 2024 |
Striking the Right Notes: Long-and Short-Term Financial Impacts of Musicians’ Charity Advocacy Versus Other Signaling Types | Journal of Business Ethics | Chau Minh Nguyen Marcelo Vinhal Nepomuceno Yany Grégoire Renaud Legoux | 2023/11/6 |
Should We Feed the Trolls? Using Marketer-Generated Content to Explain Average Toxicity and Product Usage | Journal of Interactive Marketing | Marcelo Vinhal Nepomuceno Hooman Rahemi Tolga Cenesizoglu Laurent Charlin | 2023/11 |
How Does Trolling Behavior Influence User's Decision: The Role of Self-identity | Baihe Yang Marcelo Vinhal Nepomuceno | 2023/4 | |
Testosterone and financial risk taking | John Dinsmore Eric Stenstrom Marcelo Vinhal Nepomuceno | 2022/10/18 | |
Individual's Reproductive Strategies Moderates the Association Between Facial Width-to-Height and Risk-Taking Propensity | Evolutionary Psychology | Fabiane de Barros Figueiredo Cavalcante Marcelo Vinhal Nepomuceno Danielle Miranda de Oliveira Arruda Gomes Samuel Façanha Camara | 2022/7/5 |
The association between testosterone and unethical behaviors, and the moderating role of intrasexual competition | British Journal of Psychology | Marcelo Vinhal Nepomuceno Eric Stenstrom | 2021 |
Consumption on steroids: The effect of testosterone on preferences for conspicuous consumption and the moderating role of intrasexual competition | Journal of Behavioral Decision Making | Marcelo Vinhal Nepomuceno Eric Stenstrom | 2021 |
Prenatal hormones (2D:4D), intrasexual competition, and materialism in women | Psychology & Markerting | Marcelo Vinhal Nepomuceno Cristina Maria de Aguiar Pastore Eric Stenstrom | 2021 |
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities | Journal of Marketing Management | Marcelo Vinhal Nepomuceno Luca Visconti Tolga Cenesizoglu | 2020/10/6 |
Matching green messages with brand positioning to improve brand evaluation | Journal of Business Research | Victoria Vilasanti da Luz Danielle Mantovani Marcelo Vinhal Nepomuceno | 2020/10/1 |
The Effect of Product Reviews on Post-Purchase Usage: The Role of Consumer Incompetence Image Concerns | Advances in Consumer Research | Matthew Philp Marcelo Vinhal Nepomuceno | 2020 |
The Environmental Impact of Consumption Lifestyles: Ethically Minded Consumption vs. Tightwads | Sustainability | Laurie Touchette Marcelo Vinhal Nepomuceno | 2020 |
Co-Authors
