Rafael Barreiros Porto
Universidade de Brasília
H-index: 18
Latin America-Brazil
Top articles of Rafael Barreiros Porto
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Impression management through social media: impact on the market performance of musicians’ human brands | Journal of Product & Brand Management | Rafael Barreiros Porto Carla Peixoto Borges Paulo Gasperin Dubois | 2024/2/14 |
Unraveling corporate brand equity: a measurement model based on consumer perception of corporate brands | Journal of Modelling in Management | Rafael Barreiros Porto Gordon Robert Foxall Ricardo Limongi Débora Luiza Barbosa | 2024/1/8 |
Influenciadoras de estilo de vida na mídia social: quais conteúdos e perfis atraem e retêm seguidores? | ReMark-Revista Brasileira de Marketing | Marcella Turon Baran Rafael Barreiros Porto | 2023/12/29 |
How Can Innovation Systems be Sustainable? An Approach for Organizations in Times of Crises, Alongside Economic and Information Technology Issues | Rafael Antunes Fidelis Antonio Carlos dos Santos Paulo Henrique de Souza Bermejo Diogo Bernardino de Oliveira Lima Bezerra Rafael Barreiros Porto | 2023/12/11 | |
Country of brand origin positioning and financial performance: effects on internationalized companies from an emerging market | International Journal of Emerging Markets | Rafael Barreiros Porto Paula Borges Gomes Akitaya Denise Santos Oliveira | 2023/8/11 |
Adoption of Policies on Diversity, Equity, Inclusion, and Accessibility (DEIA) at BAR-Brazilian Administration Review | Kler Heloysa de Godoy Simone Lima Lopes Rafael Ivan Lapuente Garrido Rafael Barreiros Porto | 2023/7/24 | |
EXPULSÃO E POLÊMICA! A GESTÃO DE CRISE DE UMA PARTICIPANTE DE REALITY | Revista Alcance | Ricardo Limongi Ludimila Silvânia Spindola Rafael Barreiros Porto André Luiz Barbosa da Silva | 2022 |
Unpacking the Behavioral Dimensions of Promotions and Sales Performance: Do Real-Life Promotions Drive More Sales? | Rafael Barreiros Porto Mônica Cruz Walter | 2022 | |
Electronic word-of-mouth advertising versus brand strength: Effects on consumers’ purchasing decision | International Journal of, Electronic Word-of-Mouth Advertising Versus Brand Strength: Effects On Consumers’ Purchasing Decision (October 27, 2021). Porto, RB., Watanabe, EA de M., Barrozo, MMA., & Souza Júnior, EX de | Rafael Porto Eluiza Alberto de Morais Watanabe Mariana Matos Araújo Barrozo Eurípedes Xavier de Souza Júnior | 2022 |
Big Data in the Brazilian public health sector: concept, characteristics, benefits, and challenges | Revista do Serviço Público | Dayse Karenine de Oliveira Carneiro Gislayne da Silva Goulart Rafael Barreiros Porto | 2022/12/27 |
The marketing‐finance interface and national well‐being: An operant behavioral economics analysis | Managerial and Decision Economics | Rafael Barreiros Porto Gordon Robert Foxall | 2022/10 |
Electoral marketing from the perspective of behavioral psychology: effect on voters and voting in executive and legislative positions | REMark | Rafael Barreiros Porto Alcino Franco de Moura Livia Maia Aragão Carla Peixoto Borges | 2021/7/1 |
Consumer behavior analysis and the marketing firm: Measures of performance | Journal of Organizational Behavior Management | Foxall Gordon R Oliveira-Castro Jorge M Porto Rafael B | 2021/4/3 |
Predictors of intention-purchase correspondence and programmed reinforcement levels of specialty brands | REMark | Marcos Inácio Severo de Almeida Ricardo Limongi França Coelho Rafael Barreiros Porto Jhenyfer Aguiar Santos | 2020/7/1 |
Deviances from planned purchases: consumer learning history and behavior setting implications for consumer spending | Review of Business Management | Marcos Inácio Severo de Almeida Ricardo Limongi França Coelho Rafael Barreiros Porto Denise Santos Oliveira | 2020/6 |
How marketing balances the battle between premium and regular products? Brand sales dynamics in an emerging market | International Journal of Emerging Markets | Marcos Inácio Severo de Almeida Rafael Barreiros Porto Ricardo Limongi França Coelho | 2020/4/7 |
Marketing firm performance: When does marketing lead to financial gains? | Managerial and Decision Economics | Rafael Barreiros Porto Gordon Robert Foxall | 2020/3 |
Desempenho mercadológico no mercado de alta tecnologia: uma revisão sistemática | Internext | Gislayne da Silva Goulart1Ω Alessandra Ferrari Weber Rafael Barreiros Porto | 2020/1 |
Co-Authors
