Luca M. Visconti
Università della Svizzera Italiana
H-index: 21
Europe-Switzerland
Top articles of Luca M. Visconti
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
10 GENDER (S), CONSUMPTION, AND MARKETS | Consumer Culture Theory | Luca M Visconti Pauline Maclaran Shona Bettany | 2023/8/19 |
GENDER (S), CONSUMPTION | Consumer Culture Theory | Luca M Visconti Pauline Maclaran Shona Bettany | 2023/8/19 |
Polysemic corporate branding: Managing the idea | Alessandra Zamparini Luca M Visconti Francesco Lurati | 2022/4/28 | |
Crossing wires: short-circuiting marketing theory | Marketing Theory | Jack Coffin Christian A Eichert Shona Bettany Andrew Lindridge Gillian Oakenfull | 2022/6 |
Facemask: From pandemic to marketplace iconicity | Consumption markets & culture | Ksenia Silchenko Luca M Visconti | 2022/5/4 |
Gender After Gender in Consumer Culture | Elisabeth Tissier-Desbordes Luca M Visconti | 2021 | |
Re-examining market segmentation: Bifurcated perspectives and practices | Luca M Visconti Mine Üçok Hughes Michele Corengia | 2020/5/4 | |
Marketing management: A cultural perspective | Luca M Visconti Lisa Peñaloza Nil Toulouse | 2020/5/4 | |
Communicating luxury brands through stories | Luca M Visconti | 2020/4/2 | |
Introduction: Gender after gender: fragmentation, intersectionality, and stereotyping | Elisabeth Tissier-Desbordes Luca M Visconti | 2020/12/23 | |
A model for investigating the impact of owned social media content on commercial performance and its application in large and mid-sized online communities | Journal of Marketing Management | Marcelo Vinhal Nepomuceno Luca Visconti Tolga Cenesizoglu | 2020/10/6 |
Understanding the value process: Value creation in a luxury service context | Journal of Business Research | Jonas Holmqvist Luca M. Visconti Christian Grönroos Blandine Guais Aurélie Kessous | 2020/11 |
Co-Authors
