ProfessorsProfessors of York UniversityMarkus Giesler

Markus Giesler

York University

H-index: 22

North America-Canada

About Markus Giesler

Markus Giesler, With an exceptional h-index of 22 and a recent h-index of 16 (since 2020), a distinguished researcher at York University, specializes in the field of market systems, market creation, customer experience, technology.

His recent articles reflect a diverse array of research interests and contributions to the field:

A rhizomatic reflection on market systems dynamics research

Call for Nominations: Editor in Chief.

Relevance—reloaded and recoded

Consumer experiences with marketing technology: solving the tensions between benefits and costs

Our journal, our intellectual home

Consumers and artificial intelligence: An experiential perspective

Editors-Elect

Homo ludens vs. Homo oeconomicus. Digitales Spiel zwischen Kontrolle, Ökonomie und befreitem Agieren

Markus Giesler Information

University	York University
Position	Associate Professor of Marketing Schulich School of Business
Citations(all)	5373
Citations(since 2020)	2799
Cited By	3540
hIndex(all)	22
hIndex(since 2020)	16
i10Index(all)	30
i10Index(since 2020)	22
Email	Access Email
University Profile Page	York University
Google Scholar	View Google Scholar Profile

Markus Giesler Skills & Research Interests

market systems

market creation

customer experience

technology

Top articles of Markus Giesler

Title	Journal	Author(s)	Publication Date
A rhizomatic reflection on market systems dynamics research	AMS Review	Eileen Fischer Markus Giesler	2023/12
Call for Nominations: Editor in Chief.	Journal of Consumer Research	Carolyn Yoon	2022/4/1
Relevance—reloaded and recoded		Bernd H Schmitt June Cotte Markus Giesler Andrew T Stephen Stacy Wood	2022/2/1
Consumer experiences with marketing technology: solving the tensions between benefits and costs	NIM Marketing Intelligence Review	Stefano Puntoni Rebecca Walker Reczek Markus Giesler Simona Botti	2022/10/26
Our journal, our intellectual home		Bernd H Schmitt June Cotte Markus Giesler Andrew T Stephen Stacy Wood	2021/2/1
Consumers and artificial intelligence: An experiential perspective	Journal of Marketing	Stefano Puntoni Rebecca Walker Reczek Markus Giesler Simona Botti	2021/1
Editors-Elect		Bernd Wittenbrink Carolyn Yoon Robert J Meyer	2020
Homo ludens vs. Homo oeconomicus. Digitales Spiel zwischen Kontrolle, Ökonomie und befreitem Agieren		Martin Geisler	2020
Autonomy in consumer choice	Marketing letters	Klaus Wertenbroch Rom Y Schrift Joseph W Alba Alixandra Barasch Amit Bhattacharjee ...	2020/12