Donna Hoffman

George Washington University

H-index: 48

North America-United States

About Donna Hoffman

Donna Hoffman, With an exceptional h-index of 48 and a recent h-index of 33 (since 2020), a distinguished researcher at George Washington University, specializes in the field of consumer behavior, marketing, consumer experience, perceptions of artificial intelligence, Internet.

His recent articles reflect a diverse array of research interests and contributions to the field:

How artificial intelligence constrains the human experience

Exploration and Exploitation in Consumer Automation: Visualizing IoT Interactions with Topological Data Analysis

Automation assemblages in the internet of things: Discovering qualitative practices at the boundaries of quantitative change

The rise of new technologies in marketing: A framework and outlook

Web Appendix-Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change

Robots, AI, and Virtual Influencers, Oh My!: The Role of Anthropomorphism and Social Influences on Consumer Response to AI

Dehumanizing Voice Technology: Phonetic & Experiential Consequences of Restricted Human-Machine Interaction

Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications

Donna Hoffman Information

University	George Washington University
Position	The School of Business
Citations(all)	39419
Citations(since 2020)	9863
Cited By	32893
hIndex(all)	48
hIndex(since 2020)	33
i10Index(all)	84
i10Index(since 2020)	46
Email	Access Email
University Profile Page	George Washington University
Google Scholar	View Google Scholar Profile

Donna Hoffman Skills & Research Interests

consumer behavior

marketing

consumer experience

perceptions of artificial intelligence

Internet

Top articles of Donna Hoffman

Title	Journal	Author(s)	Publication Date
How artificial intelligence constrains the human experience		Ana Valenzuela Stefano Puntoni Donna Hoffman Noah Castelo Julian De Freitas ...	2024/4/3
Exploration and Exploitation in Consumer Automation: Visualizing IoT Interactions with Topological Data Analysis		Thomas Novak Donna L Hoffman	2024/2/23
Automation assemblages in the internet of things: Discovering qualitative practices at the boundaries of quantitative change	Journal of Consumer Research	Thomas P Novak Donna L Hoffman	2023/2/1
The rise of new technologies in marketing: A framework and outlook		Donna L Hoffman C Page Moreau Stefan Stremersch Michel Wedel	2022/1
Web Appendix-Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change	Forthcoming, Journal of Consumer Research	Thomas Novak Donna L Hoffman	2022/5/27
Robots, AI, and Virtual Influencers, Oh My!: The Role of Anthropomorphism and Social Influences on Consumer Response to AI		Donna Hoffman Michael Haenlein Andrew Stephen Jenny van Doorn Marina Leban	2021
Dehumanizing Voice Technology: Phonetic & Experiential Consequences of Restricted Human-Machine Interaction	arXiv preprint arXiv:2111.01934	Christian Hildebrand Donna Hoffman Tom Novak	2021/11/2
Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications	Journal of Business Research	Christian Hildebrand Fotis Efthymiou Francesc Busquet William H Hampton Donna L Hoffman ...	2020/12/1
Quantifying Assemblage Theory: A Conceptual, Empirical, and Data-Driven Approach to Guide Discovery	Empirical, and Data-Driven Approach to Guide Discovery (July 19, 2020)	Thomas Novak Donna L Hoffman	2020/7/19
Creating boundary-breaking, marketing-relevant consumer research	Journal of Marketing	Deborah J MacInnis Vicki G Morwitz Simona Botti Donna L Hoffman Robert V Kozinets ...	2020/3
Resisting Artificial Intelligence: When Do Decision-Makers Avoid or Use Algorithmic Input?	Academy of Management Proceedings	Christian Hildebrand Donna Hoffman Jennifer Marie Logg Heather Hee Jin Yang Michael Yeomans	2020