Malliga Marimuthu

About Malliga Marimuthu

Malliga Marimuthu, With an exceptional h-index of 23 and a recent h-index of 20 (since 2020), a distinguished researcher at La Trobe University, specializes in the field of Services Marketing & Management.

His recent articles reflect a diverse array of research interests and contributions to the field:

Plant-based lunch in school: Eating together is a means to promote sustainable healthy eating behaviour

Technology in Social Welfare: Analysis and Mapping of Scientific Literature

Boundary Spanner Resource Mobilisation in Social Enterprises

The effects of religious participation and brand image on commitment to donate to faith-based charities

Social Enterprise Network Resource Acquisition: A Preliminary Conceptualisation

Do All the Satisfied Customers Promote the Service? A Closer Look at the Effect of Dining-out Behaviour.

Value co-creation and new service performance: mediated by value-informed pricing

Community-Based Tourism and Creative Economy: Repositioning to Strategies Recovery in Post-Covid Era

Malliga Marimuthu Information

University

Position

La Trobe Business School Australia

Citations(all)

2076

Citations(since 2020)

1333

Cited By

1231

hIndex(all)

23

hIndex(since 2020)

20

i10Index(all)

34

i10Index(since 2020)

29

Email

University Profile Page

Google Scholar

Malliga Marimuthu Skills & Research Interests

Services Marketing & Management

Top articles of Malliga Marimuthu

Title

Journal

Author(s)

Publication Date

Plant-based lunch in school: Eating together is a means to promote sustainable healthy eating behaviour

Malliga Marimuthu

2024

Technology in Social Welfare: Analysis and Mapping of Scientific Literature

Malliga Marimuthu

Retno Dewanti

2024/1/1

Boundary Spanner Resource Mobilisation in Social Enterprises

Ava Yu

Malliga Marimuthu

Daniel Prior

2023/12/5

The effects of religious participation and brand image on commitment to donate to faith-based charities

Journal of Nonprofit & Public Sector Marketing

Clare D’Souza

Lorraine Valladares

Vanessa Ratten

Marthin Nanere

Tanvir Ahmed

...

2023/1/1

Social Enterprise Network Resource Acquisition: A Preliminary Conceptualisation

Ava Yu

Malliga Marimuthu

Daniel Prior

2023/12/5

Do All the Satisfied Customers Promote the Service? A Closer Look at the Effect of Dining-out Behaviour.

Global Business & Management Research

Malliga Marimuthu

Seyedeh Khadijeh Taghizadeh

Siti Rohaida Mohamed Zainal

Srikanth Beldona

2022/7/2

Value co-creation and new service performance: mediated by value-informed pricing

Journal of Business & Industrial Marketing

Seyedeh Khadijeh Taghizadeh

Syed Abidur Rahman

Malliga Marimuthu

2022/2/16

Community-Based Tourism and Creative Economy: Repositioning to Strategies Recovery in Post-Covid Era

Malliga Marimuthu

Retno Dewanti

Wisnu Bawa Tarunajaya

2022/1/1

Understanding the process of patient empowerment and their well-being in the context of outpatient services

The TQM Journal

Malliga Marimuthu

Seyedeh Khadijeh Taghizadeh

Jay Kandampully

2022/11/29

Market orientation, performance and the mediating role of innovation in Indonesian SMEs

Asia Pacific Journal of Marketing and Logistics

Clare D'souza

Marthin Nanere

Malliga Marimuthu

Mokhamad Arwani

Ninh Nguyen

2022/11/22

Integrating community value into the adoption framework: A systematic review of conceptual research on participatory smart city applications

Malliga Marimuthu

Clare D'Souza

Yupal Shukla

2022/8/1

Community-Based Tourism And Creative Economy

ICCD

Malliga MARIMUTHU

Retno DEWANTI

Wisnu Bawa TARUNAJAYA

2021/10/10

Creating smart cities: A review for holistic approach

Sophia Diana Rozario

Sitalakshmi Venkatraman

Malliga Marimuthu

Seyed Mohammad Sadegh Khaksar

Gopi Subramani

2021/9/22

Expanding Beyond Technology-Driven Factors: IoT for Smart City Services

M Marimuthu

2020

See List of Professors in Malliga Marimuthu University(La Trobe University)

Co-Authors

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