ProfessorsProfessors of American UniversityKelli Frias

Kelli Frias

American University

H-index: 8

North America-United States

About Kelli Frias

Kelli Frias, With an exceptional h-index of 8 and a recent h-index of 7 (since 2020), a distinguished researcher at American University, specializes in the field of marketing strategy, market shaping, innovation, interfirm relationships.

His recent articles reflect a diverse array of research interests and contributions to the field:

A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?

The Role of Mentorship in Student Preparation for Impactful Internships

Developing Intrapreneurship in the Next Generation of Engineering Innovators and Leaders

An experiential approach to teaching mixed methods research

Perceived Market Risk in New Ventures: A Study of Early-Stage Business Angel Investment Screening

Bridging Marketing and STEM Education: Cross-Functional Teamwork for New Product Development

Kelli Frias Information

University	American University
Position	Assistant Professor of Marketing
Citations(all)	131
Citations(since 2020)	102
Cited By	56
hIndex(all)	8
hIndex(since 2020)	7
i10Index(all)	6
i10Index(since 2020)	5
Email	Access Email
University Profile Page	American University
Google Scholar	View Google Scholar Profile

Kelli Frias Skills & Research Interests

marketing strategy

market shaping

innovation

interfirm relationships

Top articles of Kelli Frias

Title	Journal	Author(s)	Publication Date
A Theory of Product-Form Strategy: When to Market Know-How, Components, or Systems?	Journal of Marketing	Kellilynn M Frias Mrinal Ghosh Narayan Janakiraman Dale F Duhan Robert F Lusch	2023/9
The Role of Mentorship in Student Preparation for Impactful Internships	2022 ASEE Annual Conference & Exposition	Tim Dallas Heather Greenhalgh-Spencer Kelli Frias	2022/8
Developing Intrapreneurship in the Next Generation of Engineering Innovators and Leaders	2021 ASEE Virtual Annual Conference	Tim Dallas Heather Greenhalgh-Spencer Kelli Frias	2021/7
An experiential approach to teaching mixed methods research	Journal of Education for Business	Kellilynn M Frias Deidre Popovich	2020/4/2
Perceived Market Risk in New Ventures: A Study of Early-Stage Business Angel Investment Screening	Journal of Macromarketing	Kellilynn M Frias Deidre L Popovich Dale F Duhan Robert F Lusch	2020/9
Bridging Marketing and STEM Education: Cross-Functional Teamwork for New Product Development		Kellilynn M Frias Deidre Popovich	2020