Deidre Popovich
Texas Tech University
H-index: 10
North America-United States
Top articles of Deidre Popovich
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
The Impact of Cultural Health Capital on Market Choice Along the Texas-Mexico Border | Journal of Racial and Ethnic Health Disparities | Emilia Amaro Jordan Rodriguez Deziree Jackson Deidre Popovich Kellilynn M Frias | 2024/4 |
How to calculate, use, and report variance explained effect size indices and not die trying | Journal of Consumer Psychology | Dawn Iacobucci Deidre L Popovich Sangkil Moon Sergio Román | 2023/1 |
The impact of nutrition labeling on consumer perceptions of wine | Journal of Consumer Marketing | Deidre Popovich Natalia Velikova | 2023/7/31 |
Examining legislation and trends in healthcare pricing: A research agenda for consumer well‐being | Deidre Popovich Kellilynn M Frias | 2023/7 | |
Cause beneficial or cause exploitative? using joint motives to increase credibility of sustainability efforts | Journal of Public Policy & Marketing | Karen Anne Wallach Deidre Popovich | 2023/4 |
When Big Is Less than Small: Why dominant brands lack authenticity in their sustainability initiatives | Journal of Business Research | Karen Anne Wallach Deidre Popovich | 2023/3/1 |
Studying Healthcare from a Marketing Perspective | Foundations and Trends® in Marketing | Dawn Iacobucci Deidre Popovich | 2022/1/19 |
Intermediate choice lists: How product attributes influence purchase likelihood in a self-imposed delay | Journal of Retailing | Deidre Popovich Ryan Hamilton | 2021/6/1 |
Do Wish Lists Work? | Rutgers Business Review | Deidre Popovich Ryan Hamilton | 2021/4/1 |
Are hospital ratings systems transparent? An examination of consumer reports and the Leapfrog hospital safety grade | Health Marketing Quarterly | Deidre L Popovich Timothy J Vogus Dawn Iacobucci J Matthew Austin | 2020/1/2 |
Bridging Marketing and STEM Education: Cross-Functional Teamwork for New Product Development | Kellilynn M Frias Deidre Popovich | 2020 | |
Perceived market risk in new ventures: A study of early-phase business angel investment screening | Journal of Macromarketing | Kellilynn M Frias Deidre L Popovich Dale F Duhan Robert F Lusch | 2020/9 |
An experiential approach to teaching mixed methods research | Journal of Education for Business | Kellilynn M Frias Deidre Popovich | 2020/4/2 |
Co-Authors
