John Gironda
University of North Carolina Wilmington
H-index: 11
North America-United States
Top articles of John Gironda
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Consumer-brand heuristics in luxury hotel reviews | Journal of Product & Brand Management | Maria Petrescu John Gironda Kathleen Bay O'Leary | 2024/2/6 |
Review of advanced issues in partial least squares structural equation modeling | John T Gironda | 2024/1/17 | |
New frontiers in forecasting, predicting, and explaining: an introduction to the special issue | Journal of Marketing Analytics | Michael A Levin John T Gironda | 2023/12 |
AI-based innovation in B2B marketing: An interdisciplinary framework incorporating academic and practitioner perspectives | Industrial Marketing Management | Maria Petrescu Anjala S Krishen Sheen Kachen John T Gironda | 2022/5/1 |
Mavens at work: Brand commitment and the moderating role of market mavens on social media engagement | Journal of Promotion Management | Deborah Goldring Baiyun Gong John T Gironda | 2022/2/24 |
The Oscars: friends and foes for millennials | Journal of Consumer Behaviour | Monica B Fine John T Gironda Maria Petrescu Costinel Dobre | 2022/11 |
Salesperson attributes that influence consumer perceptions of sales interactions | Journal of Consumer Marketing | J Ricky Fergurson John T Gironda Maria Petrescu | 2021/9/22 |
The Relevancy and Perceived Quality of the Academy Awards to Millennials: An Abstract | Monica Fine John T Gironda Maria Petrescu | 2020/12/14 | |
Preventing shoplifting: Exploring online comments to propose a model | Psychology & Marketing | Pradeep K Korgaonkar John T Gironda Maria Petrescu Anjala S Krishen Tamara F Mangleburg | 2020/1 |
Co-Authors
