Pradeep Korgaonkar
Florida Atlantic University
H-index: 32
North America-United States
Top articles of Pradeep Korgaonkar
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Why is social network site advertising ineffective? Seeking answers using a holistic theoretical framework, multi-platform approach | Journal of Promotion Management | Pradeep Korgaonkar Enrique Becerra Juan Carlos Londoño | 2024/2/17 |
The effects of acculturation on Hispanic Americans' perceptions of shoplifting | Journal of Retailing and Consumer Services | Enrique P Becerra Gina Brynildsen Pradeep Korgaonkar | 2022/9/1 |
Retail employee theft: When retail security alone is not enough | Psychology & Marketing | Pradeep Korgaonkar Enrique P Becerra Tamara Mangleburg Anil Bilgihan | 2021/5 |
Preventing shoplifting: Exploring online comments to propose a model | Psychology & Marketing | Pradeep K Korgaonkar John T Gironda Maria Petrescu Anjala S Krishen Tamara F Mangleburg | 2020/1 |
