Joe Cobbs
Northern Kentucky University
H-index: 19
North America-United States
Top articles of Joe Cobbs
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Reverse effects of sponsorship: Establishing sport brand equity | Managing Sport and Leisure | Joe Cobbs Mark D Groza | 2022 |
The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement | Journal of Business & Industrial Marketing | Joe B Cobbs Jonathan A Jensen B David Tyler | 2022/1/3 |
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries | Journal of Business Research | B David Tyler Joe Cobbs Bridget Satinover Nichols Vassilis Dalakas | 2021/1/1 |
The genesis of team rivalry in the New World: Sparks to fan animosity in Major League Soccer | Joe Cobbs B David Tyler | 2021/3/30 | |
Analyzing price premiums in international sponsorship exchange: What drives marketing costs in formula one racing? | Journal of Advertising Research | Jonathan A Jensen Joe B Cobbs Benjamin Albano B David Tyler | 2021/3/1 |
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements | Journal of Marketing Theory and Practice | Joe Cobbs Tobias Schaefers Mark D Groza | 2020/10/1 |
Co-Authors
