Mark D. Groza
Northern Illinois University
H-index: 17
North America-United States
Top articles of Mark D. Groza
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Enhancing Volunteer Pride and Retention Rates: The Role of Organizational Reputation, Task Significance, and Skill Variety | Journal of Nonprofit & Public Sector Marketing | Mya Pronschinske Groza Mark D Groza | 2022/5/27 |
Reverse effects of sponsorship: Establishing sport brand equity | Managing Sport and Leisure | Joe Cobbs Mark D Groza | 2022 |
Growing the Talent Pool: How Sponsorship of Professional Sales Programs Enhances Employer Branding | Journal of Marketing Education | Mark D Groza Louis J Zmich Mya P Groza | 2022/4 |
Organizational innovativeness and firm performance: Does sales management matter? | Louis J Zmich Mya P Groza Mark D Groza | 2022 | |
Construal level effects in sponsorship-linked marketing: informativeness and timing of announcements | Journal of Marketing Theory and Practice | Joe Cobbs Tobias Schaefers Mark D Groza | 2020/10/1 |
Women backing women: The role of crowdfunding in empowering female consumer-investors and entrepreneurs | Journal of Business Research | Mya Pronschinske Groza Mark D Groza Louis Miguel Barral | 2020/9/1 |
Co-Authors
