Vassilis Dalakas
California State University San Marcos
H-index: 22
North America-United States
Top articles of Vassilis Dalakas
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
If a Picture is Worth 1000 Words, How Much is a Video Worth: The Influence of Ad Format on Ticket Purchasers’ Ad Clicks | Journal of Promotion Management | Kristin Stewart Vassilis Dalakas Danielle Eells | 2024/4/2 |
Sports Marketing | Michael Fetchko Donald Roy Kenneth E Clow | 2018/10/9 | |
Does sex sell? Examining the effect of sex appeals in social media ads on engagement with the ad and actual purchase | Journal of Marketing Communications | Kristin Stewart Vassilis Dalakas Danielle Eells | 2023/10/3 |
Brands in the eye of the storm: navigating political consumerism and boycott calls on social media | Qualitative Market Research: An International Journal | Vassilis Dalakas Joanna Phillips Melancon Izabela Szczytynski | 2023/1/2 |
Nation branding through sports: The impact of Qatar’s ownership of Paris Saint-Germain (PSG) on Qatar’s image by French soccer fans | Atlantic Marketing Journal | Matthieu Bocquet Vassilis Dalakas | 2023 |
Promotion of Transaction-Based Cause-Related Marketing: How Should the Source and the Impact of the Partnership Be Presented | Services Marketing Quarterly | Kristin Stewart Vassilis Dalakas Marcus Wardley | 2022/10/2 |
The simultaneous sponsorship of rival teams: Beyond ingroup favoritism and outgroup animosity | Psychology & Marketing | Colleen Bee Vassilis Dalakas Johnny Chen | 2022/1 |
Encouraging and rewarding customer loyalty: key considerations for sports teams | Atlantic Marketing Journal | Vassilis Dalakas Madeleine Tseng Joanna Melancon | 2022 |
EXAMINING LOYALTY REWARD PROGRAMS BY BRANDS THAT PARTNER WITH SPORTS TEAMS: A STUDY OF FRENCH CONSUMERS. | Journal of Business & Behavioral Sciences | Clara Loquier Vassilis Dalakas | 2021/9/1 |
Loyalty Reward Programs by Brands Partnering with Sports Teams: Do Fans Prefer Team-Related Benefits? | Clara Loquier Vassilis Dalakas | 2021 | |
Introduction to special issue on sport marketing and sponsorship | Colleen Bee Vassilis Dalakas | 2021/1/1 | |
Schadenfreude, rivalry antecedents, and the role of perceived sincerity in sponsorship of sport rivalries | Journal of Business Research | B David Tyler Joe Cobbs Bridget Satinover Nichols Vassilis Dalakas | 2021/1/1 |
The era of consumer entitlement: Investigating entitlement after a perceived brand failure | Journal of Consumer Marketing | Joanna Phillips Melancon Mary Jane Gardner Vassilis Dalakas | 2021/11/11 |
Does fandom influence marketing executives’ valuations of sports sponsorships? Insight from the French soccer league | Services Marketing Quarterly | Olivier Renier Vassilis Dalakas Joanna Melancon | 2021/10/6 |
FIELD EXPERIMENT ON SEX APPEALS IN SOCIAL MEDIA ADVERTISING: EFFECTS ON ATTENTION TO THE AD, ENGAGEMENT WITH THE AD AND PURCHASE | American Academy of Advertising. Conference. Proceedings (Online) | Vassilis Dalakas Kristin Stewart Danielle Eells | 2020 |
Earning Extra Credit or Losing Extra Credit? A Classroom Experiment on Framing Incentives as Gains or Losses | Atlantic Marketing Journal | Vassilis Dalakas Kristin Stewart | 2020 |
Co-Authors
