Robert Madrigal
California State University, Chico
H-index: 31
North America-United States
Top articles of Robert Madrigal
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Manipulating Consumers with the Truth: Relative-Difference Claims in Advertising and Inferences of Manipulative Intent | Journal of Advertising | Robert Madrigal Catherine Anne Armstrong Soule Jesse King | 2024/1/30 |
When the stakes are low: How key features of momentary suspense contribute to a global evaluation of enjoyment | Communication Research | Robert Madrigal Colleen Bee Johnny Chen | 2023/4 |
Using a Field Experiment to Complement Lab Studies in Consumer Behavior | Brandon Reich Robert Madrigal | 2023 | |
Hope and fear in the experience of suspense | Cognition and Emotion | Robert Madrigal Colleen Bee Johnny Chen | 2022/8/18 |
A “Clear and Conspicuous” Distraction: Coping with Incongruent Audiovisual Content in Direct-to-Consumer Advertisements | Journal of Public Policy & Marketing | Jesse King Christopher Yencha Leslie Koppenhafer Robert Madrigal | 2022/10 |
Measuring the motivation to avoid duping: scale development and validation | Journal of Consumer Marketing | Robert Madrigal Marcus Wardley Catherine Anne Armstrong Soule | 2021/11/11 |
Look, puppies! A visual content analysis of required risk statements embedded in direct-to-consumer pharmaceutical advertising | Journal of Public Policy & Marketing | Jesse King Leslie Koppenhafer Robert Madrigal | 2021/1 |
Improving fit perceptions for an incongruent sponsorship: Associating a sports property to a brand via analogical articulation | Journal of Business Research | Robert Madrigal Jesse King | 2021/1/1 |
Who deserves faulty products? How blaming the victim prevents consumer punitive action | Journal of Consumer Psychology | Brandon J Reich Troy Campbell Robert Madrigal | 2020/1 |
The role of identification and gratitude in motivating organization-serving intentions and behaviors | Journal of Business Research | Robert Madrigal | 2020/8/1 |
