Jonathan A. Jensen, Ph.D.
University of North Carolina at Chapel Hill
H-index: 19
North America-United States
Top articles of Jonathan A. Jensen, Ph.D.
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Gender Equity in Sponsor Decision-Making: A Quantitative Investigation of Sponsor Retention for Women's Sport Sponsorship. | Sport Marketing Quarterly | Jonathan A Jensen Danielle Kushner Smith | 2024/3/1 |
Do “In the Family” Coaching Hires Outperform External Hires in NCAA Division I Men’s Basketball | Journal of Issues in Intercollegiate Athletics | Maxfield Lane Nels Popp Jonathan A Jensen | 2024 |
Assessing Returns from New Sport Marketing Opportunities: The Case of NBA Jersey Sponsorships | Sport Marketing Quarterly | Jonathan A Jensen Brian R Walkup Adrien Bouchet | 2023/3/1 |
Determinants of Career and Institutional Sport Management Tenure: An Investigation of the Effects of Organizational Performance, Scandal, Race, and Gender | Journal of Global Sport Management | Katie Foster Jonathan A Jensen Nels Popp Brad Bates | 2023/11/11 |
The influence of expectancies on sport consumer behaviour: from BIRGing to COFFing | International Journal of Sport Management and Marketing | Jonathan A Jensen James O Evans Brian A Turner | 2023 |
Examining valuation of corporate naming rights partnerships in collegiate sports and their impact on consumer behavior | International Journal of Sports Marketing and Sponsorship | Brett Centracchio Nels Popp Jonathan A Jensen | 2023/11/2 |
Improving the Generalizabilityof the Efects of Sport Sponsorshipon Brand Awareness: A Longitudinal, Multilevel Perspective | Sport Marketing Quarterly | Jonathan A Jensen Jeremy Vlacancich | 2023/9/1 |
Searching for the" Holy Grail" of sponsorship-linked marketing: A generalizable sponsorship ROI model | arXiv preprint arXiv:2305.09473 | Jonathan A Jensen | 2023/4/11 |
The sponsorship performance cycle: longitudinal evidence of sponsors’ contribution to Formula One team achievement | Journal of Business & Industrial Marketing | Joe B Cobbs Jonathan A Jensen B David Tyler | 2022/1/3 |
Identifying and analyzing determinants of allocated revenue to NCAA FBS athletic departments | Journal of Issues in Intercollegiate Athletics | Tyler Jablonski Jonathan A Jensen Nels Popp Bradley Bates | 2022 |
The Impact of Minimum Gift Requirement and Number of Fundraising Staff on University Athletics Donors | Journal of Intercollegiate Sport | Nels Popp Ashley Kavanagh Jonathan A Jensen | 2022/10/10 |
Investigating sport league sponsor retention: Results from a semi-parametric hazard model | Sport Management Review | Jonathan A Jensen David Head Olivia Monroe Scott Nestler | 2022/1/1 |
Sponsorship and the resource-based View of the firm: Effects on the acquisition of resources, demand, the recruitment of human Capital, and organizational performance | Journal of Sport Management | Jonathan A Jensen Lane Wakefield Brian Walkup | 2022/8/11 |
Moving beyond traditional sponsorships: understanding the structure and dynamics of minority equity sponsorship agreements | Journal of Business & Industrial Marketing | Furkan Amil Gur Adrien Bouchet Brian R Walkup Jonathan A Jensen | 2022/7/22 |
Career paths of Power Five Athletic Directors: A social network analysis | Journal of Issues in Intercollegiate Athletics | Grace E Dickman | 2020 |
Assessing the dissolution of horizontal marketing relationships: The case of corporate sponsorship of sport | Journal of Business Research | Jonathan A Jensen T Bettina Cornwell | 2021/1/1 |
Analyzing price premiums in international sponsorship exchange: What drives marketing costs in formula one racing? | Journal of Advertising Research | Jonathan A Jensen Joe B Cobbs Benjamin Albano B David Tyler | 2021/3/1 |
How name, image and likeness “fit” in sport partnerships | Journal of Applied Sport Management | Lane Wakefield Kirk Wakefield Jonathan A Jensen Greg Bennett | 2021 |
Analyzing big data in intercollegiate athletics: An application to athletic donor behavior | Journal of Issues in Intercollegiate Athletics | Jonathan A Jensen Liz Wanless Kaya Hedt Emily Wayland | 2020 |
An examination of the effects of outsourcing ticket sales force management | International Journal of Sports Marketing and Sponsorship | Nels Popp Jonathan A Jensen Chad D McEvoy James F Weiner | 2020/4/24 |
Co-Authors
